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KOLO 8 News Now Took the Reigns for the Tahoe Rim Trail Challenge on Saturday, Aug. 23

Published by Christina on August 22, 2014, in Case Studies, Charitable Giving, General, Recent Projects

KOLO 8 NEWS NOW ON THE TAHOE RIM TRAIL

Where’s McLeod? Giveaway Day

Your favorite news team hits the trail with you!

The Tahoe Rim Trail Association’s next, Where’s McLeod? Giveaway Day” made headlines with KOLO 8 News Now!

Doug Tepe, KOLO Eight News Now and "Red" Petra Keller's Tahoe Rim Trail Token Horse

Reno’s regional news station has stepped up to this year’s challenge and enjoyed the trail with their news crew and Trail Challengers alike! On Saturday, Aug 23 KOLO 8 News Now was on the trail ready to catch Trail Challengers in action!

Those that found McLeod on the trail and received a cool Tahoe Rim Trail Trail Challenge tech hat from KOLO 8.

2014 TAHOE RIM TRAIL CHALLENGE
There’s still time to join the 2014 Tahoe Rim Trail Challenge. Participants have until December 31, 2014 to explore six pristine locations selected as part of the 2014 Tahoe Rim Trail Challenge. Upon registration, Trail Challenge members will receive direct access to 6 downloadable maps and hike descriptions as well as a one-year membership to the TRTA. Members will also receive a Tahoe Rim Trail Challenge tech T-shirt which will help spread awareness about the Tahoe Rim Trail. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Discounted team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.
The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO8 News Now, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media, Spin Games and Tahoe Mountain Sports.

 

Minority Report Advertising IS Right Around the Corner

Published by Christina on January 2, 2014, in Career Advice, General, Social Media, Startups

This article was drafted in March of 2010, now we’re in January of 2014 and we’re hardly ever using the word advertising anymore – at least in the true sense of its origination. Now we use keywords such as social media and sponsored media. Speaking of, the keyword machine has exploded and I suspect is now close to self imploding.  I will share more on that tomorrow.  Now, please take a trip down memory lane with me today, as we look back, it’s important to also look forward. I’ll see you back @ sunshinetahoe.com tomorrow (Friday) and give you a little more food for thought.

March 2011 -During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.”  This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch and Wii.

I must admit, he’s right. LED screens are everywhere, selling products and promoting restaurants. Even the local museums display dark booths that once held cashiers, only to be replaced by computer kiosks.  The technology is so vast that you need a user’s manual to navigate the toilet (no joke).

Now, according to a recent CNN Japan story, “Ads that Watch You” advertising is on the move – once again.  Imagine stopping to take a look at an advertisement, all the while the advertisement is looking at you.  The following is from a CNN Japan transcript:

“Here is how this works. When you walk up to the ad, a camera captures your image. The computer figures out if you are a man or a woman and your age. Meanwhile, an age and gender-specific ad rolls. This shows that I’m in my 30s and I like seasonal pasta. The computer then determines how interested you are, how long you will stay. That data is then recorded for the company. NEC engineer Junko Amagai says the facial recognition technology is accurate to within 10 years of your actual age, and the next-gen system they are testing out is even more age accurate.”  CNN Business 360

It sounds as though we can expect testing to begin in the United States this spring. As a marketer, I suspect this new technology will continue to reinvent modern media. As an individual, I can only hope Christian Dior will not ‘guess’ my age to be older. Hopefully the techie’s behind the beta’s will remember the old saying, “You never get a second chance to make a first impression.”

 

“Minority Report” Style Advertising is Right Around the Corner

Published by Christina on March 16, 2010, in Social Media, Startups

During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.”  This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch and Wii.

I must admit, he’s right.  LED screens are everywhere, selling products and promoting restaurants.  Even the local museums display dark booths that once held cashiers, only to be replaced by computer kiosks.   The technology is so vast that you need a user’s manual to navigate the toilet (no joke).

Now, according to a recent CNN Japan story, “Ads that Watch You” advertising is on the move – once again.  Imagine stopping to take a look at an advertisement, all the while the advertisement is looking at you.  The following is from a CNN Japan transcript:

“Here is how this works. When you walk up to the ad, a camera captures your image. The computer figures out if you are a man or a woman and your age. Meanwhile, an age and gender-specific ad rolls. This shows that I’m in my 30s and I like seasonal pasta. The computer then determines how interested you are, how long you stay. That data is then recorded for the company. NEC engineer Junko Amagai says the facial recognition technology is accurate to within 10 years of your actual age, and the next-gen system they are testing out is even more age accurate.”  CNN Business 360

It sounds as though we can expect testing to begin in the United States this spring.  As a marketer, I suspect this new technology will continue to reinvent modern media.  As an individual, I can only hope Christian Dior will not ‘guess’ my age to be older.  Hopefully the techie’s behind the beta’s will remember the old saying, “You never get a second chance to make a first impression.”