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Let a little Sunshine into your world.

Christina is a marketer by profession, an environmentalist at heart and a parent by divine design.

Sunshine is a business designed to enhance partnerships, strengthen exposure, inspire creativity and captivate well-intended efforts ripe for success.

Qualifications

Christina is currently the owner of Sunshine Tahoe. She remains active within her community-at-large and currently serves as the following:

Recent:

  • Founder of Truckee’s annual Historic Haunted Walking Tour, after five successful years the Tour was gifted to Trails and Vistas in 2015.
  • A founding sponsor of the Tahoe Rim Trail Association (2014 & 2015) Tahoe Rim Trail Challenge and 2016 sponsor of the Sunshine Tahoe Equestrian Team

Christina is also the proprietor of The Richardson House, a historic luxury vacation rental home in historic Truckee, California.

Christina graduated from the University of Nevada, Reno in 1994 with a Bachelor Degree in Marketing. Furthering her education and career interests, she attended and graduated from the TMCC Special Event Management Certification Program in 1995 and the Nevada Women’s Fund Professional Development Series in 1996. She is a 1998 Northern Nevada PRSA Chapter Silver Spike Award recipient for “Best Community Relations Program” and 2009 Truckee Chamber of Commerce “Volunteer of the Year” nominee. Christina was inducted into the “Flash Can Hall of Fame” by Keep Truckee Meadows Beautiful, an organization she has supported for over 15 years.

Professional

Christina’s national experience began in Reno, NV in the hotel casino industry. The skills she gleaned in her early years catapulted her into a dream job at Sportif USA, where she served as Marketing Director. While at Sportif, she created and managed a multi-million dollar marketing department, developed and facilitated trade show planning and marketing and built strategic, cause-related marketing alliances with key outdoor industry agencies.

In 2002 she transitioned to Public Relations Account Manager / Marketing Strategist for KPS|3 Marketing Communications, where she was able to utilize personal contacts in the outdoor industry to help position and integrate KPS|3 as sought-out marketing strategist.

In 2004 she began consulting for R&R Marketing in Las Vegas, NV, providing services for Strategic Marketing and Public Relations. She focused on both the design / implementation of marketing planning for a variety of City of Las Vegas Centennial events and a national public relations plan for Mitsubishi Electric.

From 2005-07, she served as the Associate Director of Marketing consultant for the University of Nevada School of Medicine. She created the department from scratch, acting as sole director until a permanent candidate could be found.

Read more about Christina’s actual experiences in the Case Study archive of her blog.

Community

Throughout the years, Christina has only grown more passionate for the Tahoe / Truckee Meadows regions and has served her community by immersing herself in many organizations, panels, and boards including:

Prior

She served as an invited guest speaker on partnerships and marketing at the United States Forest Service Partnership Series Conference in Las Vegas in June of 2002. She facilitated funds to sponsor a Student Conservation Association (SCA) team on the Ophir Creek Trail for a 6-week trail stewardship project, and also served as a liaison between Sportif and the San Bernardino Forest Association where Sportif sponsored a $25,000 fire tower refurbishment project for one on the nation’s most visited forests.

Sunshine Services

All of Christina’s projects have been on a consulting or freelance level since 2004. To learn more about the evolution of Christina’s marketing skill, savvy, and community passion visit the Sunshine Services section, take a look at some of her Case Studies or contact her directly.