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Tahoe Rim Trail Association Salutes Tahoe Rim Trail Challenge Sponsors at Official Nevada Sesquicentennial Anniversary Celebration

Published by Christina on September 16, 2014, in Case Studies, Charitable Giving, General, Recent Projects, Social Media

Coffeebar Reno and Sunshine Tahoe are pleased to host this celebration for the Tahoe Rim Trail Association (TRTA), their Trail Challengers and the sponsors that have helped to ensure the success of this new and rewarding program.  

Nevada 150 Official Event

Nevada 150 Official Event, Monday, September 22 @ 4:30 Coffeebar Reno

This year over 2,300 miles were traveled by the 452 Trail Challenge members on the 165-mile Tahoe Rim Trail. Sixteen sponsors helped make the Tahoe Rim Trail Challenge possible these past two years, and on Monday, September 22, 2014 these sponsors will be celebrated as well as the thirty-third anniversary of the Tahoe Rim Trail Association (TRTA). Members, sponsors and those interested in learning more about the TRTA are invited to join us for this fun evening.

The Tahoe Rim Trail Association in partnership with Sunshine Tahoe and Coffeebar, are hosting a night to honor supporters, showcase a historical display of the thirty-three year history of the Tahoe Rim Trail and the Association that made it happen, and share a brief state of the trail address. This celebration, which is also an official event of the Nevada Sesquicentennial Anniversary Celebration, will be held Sept. 22 at Coffeebar Reno, 682 Mount Rose St., Reno at 4:30 – 7:30 p.m. with light food and drinks. Please RSVP today, as we want to make sure you are in the loop and able to enjoy all that the party has to offer. Register Now.

The Tahoe Trail Rim Challenge is a family-friendly outdoor adventure which encourages enthusiasts of all levels to get out and enjoy the lush beauty of the Tahoe Rim Trail while supporting the maintenance of the trail through membership. Participants who join will receive special web access to download select maps and hike descriptions which lead to special places along the Tahoe Rim Trail. The program welcomes hikers, bikers, equestrians, individuals, families, teams, hiking groups and corporations who want to get outdoors and help sustain the trail. The cost to join is $55 for individuals and $85 for families (includes 2 participants). Team rates are also available. Existing TRTA members and additional family members can enroll for only $20. In addition to the special maps and hikes participants will receive online web features for tracking and sharing their challenge, a sporty tech T-shirt, invitations to special Where’s McLeod? Giveaway Days and a one-year TRTA membership.

Tahoe Rim Trail


Established in 1981, the Tahoe Rim Trail Association is a membership-supported organization that maintains, enhances and promotes the Tahoe Rim Trail, a trail like no other™ The 165-mile,single-track trail is open to hikers, equestrians, and mountain bikers. The trail encompasses the ridge tops of the Lake Tahoe Basin, crossing six counties, and two states. The Tahoe Rim Trail overlaps with approximately fifty miles of the Pacific Crest National Scenic Trail.  Programs offered include in-depth backcountry skills trainings, hiking programs and rewarding volunteer opportunities. The TRTA annually recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org to learn more or contact TRTA’s Shannon Skarritt, shannons@tahoerimtrail.org, (775) 298-4490.

2014 Trail Challenge Sponsors – We Salute You

CA Technologies, KPS|3, REI, NV Energy, KOLO 8 News Now, Squeeze In (Reno, Sparks & Truckee), North American Embroidery, Coffeebar Reno & Truckee, Desert Research Institute DRI, Nicole Cheslock Communications, Tahoe Mountain Sports, YESCO Outdoor Media, Spin Games, Hometown Health, Tahoe Trail Bar



A Hauntingly Good Time

Published by Christina on September 27, 2012, in Recent Projects

Join us for a night you won’t soon forget. Only a few tickets are still available, don’t miss out…


Truckee, CA’s fourth annual Historical Haunted Tour offers an evening complete with entertaining storytelling, merriment and prize-packed raffle to raise funds for the Truckee Donner Historical Society and Trails & Vistas on Thursday, Oct. 18 and Friday, Oct. 19.

  • What:  Historical Haunted Tour
  • Where:  Moody’s Bistro Bar & Beats, 10007 Bridge Street, Truckee, CA 96161
  • When: 5 to 9 p.m. Oct. 18 and 19. Tours depart every 15 minutes, last approximately two hours
  • Tickets:  $35 at truckeehistorytour.com

“The Tour is such a success based on the generosity of our incredible sponsors and raffle donors and the tremendous contributions made by more than sixty talented volunteers,” shares Christina Stoever-Young of Sunshine Tahoe, the producer of Truckee’s annual sell out
fundraising event.

The Historical Haunted Tour features frightening tales with an entertaining twist and treats galore. Each attendee will receive a flashlight key chain thanks to the generosity of Mountain Home Center, and, everyone who completed a brief survey will receive a $10 Squeeze In coupon. In addition, tour attendees will enjoy a 10 percent discount off their dining bill at Moody’s (food only).

The adults-only tour features stops at many historic gems including Bespoke, Coffee Bar, downtown Mountain Home Center, MOBO Law, the Old Jail Museum, Scraps Dog Bakery and The Pour House.

“I dare you to join us as we embark on a haunted journey like no other,” invites Stoever-Young who mentioned that more than seventy percent of the tickets have already been purchased but it’s not too late to get in on the raffle. Raffle tickets will be available both evenings of the event at Moody’s Bistro Bar & Beats.

2012 Highlights
Visitors and residents alike are encouraged to help support the Historical Haunted Tour’s beneficiaries while vying for unique raffle prizes. The drawing will take place at 9:30 p.m. on Friday at Moody’s (winners do not have to be present to win). For just $5, raffle tickets offer an opportunity to support two nonprofit organizations and a chance to win extraordinary prizes.

  • A weekend at The Richardson House
  • Two nights at The River Street Inn
  • Two nights at The Truckee Hotel
  • Two night stay at the Hampton Inn
  • A vintage English flask compliments of Bespoke
  • Pampered Pooch package from Scraps
  • Dorinda’s Chocolates
  • A KidZone Children’s Museum Membership
  • “Early Morning” Squeeze In gift baskets
  • Walking tour for 6 with Tahoe historian Mark McLaughlin
  • A rustic walking stick and admission to Trails & Vistas 10th Anniversary Hike
  • Framed vintage photo from Truckee Donner Historical Society
  • $50 Burger Me gift coupon
  • Surprise Historical Haunted Tour Souvenirs

Treats for Children
The KidZone Children’s Museum in Truckee is offering a special hands-on Halloween science night including a pizza dinner for ages 5 and up from 5 to 8:30 p.m. on Thursday, Oct. 18. The cost is $20 per child with a discounted cost of $15 for additional siblings for Tour attendees. Call (530) 587-5437 to reserve a place.














This year’s sponsors include The Richardson House, Spin Games, Sunshine Tahoe, Truckee Donner Historical Society, Moody’s Bistro Bar & Beats, Squeeze In and KidZone Children’s Museum. Media partners include Tahoe TV, Moonshine Ink, The Weekly, Sierra Sun and KTKE.

The 2012 Historical Haunted Tour, produced by Sunshine Tahoe, is a fundraiser for the Truckee Donner Historical Society and Trails & Vistas. Sponsorship, ticket sales and raffle revenue offer the two Truckee-based nonprofits operating revenue to continue their missions
for the community. The tour has raised more than $15,000 for the two nonprofits over the last three years. Admission is $35 per person and includes a complimentary glass of wine.

Tickets and more information are available at truckeehistorytour.com.



Published by Christina on June 26, 2012, in Career Advice, Startups

Dream Marketing

Have you met Winter?  She’s a Leonberger. Yes, Leonberger. The name is a derivative of Leonberg, Germany. The breed was created to look like lions in the late 1700’s to guard grand castles and large estates throughout southern Europe. Furthermore, they had a second role: to be a loving and loyal family companion.

In an effort to achieve each trait, multiple breeds were bred with one another, and alas! Perfection was achieved. The cross between a St. Bernard, Great Pyrenees and Newfoundland gave the noble gents their “ideal” dog, and thus the Leonberger was born.

They enjoyed a high social status for many decades and were only owned by those of a high social status. And then, war. These hard working, loyal, loving giants were sent in to horrific battles, and thousands were lost. The depleted population began to grow, when once again, war. By the end of World War II, only a few hundred Leonbergers were left, and the breed began to gently fade away.

In the 1980’s, by chance, a group in Germany united for one simple cause: to repopulate the Leonberger population.

Fast forward to the 1990’s. I was backpacking through Europe after college graduation. After a long bus ride to a very small town in Austria, I visited a tiny church that I vowed would be the place I would be married one day. As I turned to walk down the cobblestone path, daydreaming of love and marriage, I encountered an animal that literally took my breath away. What was it? A small pony? A large dog? No, couldn’t be, with all of that long hair. It was pulling a small carriage. A working animal, no doubt, but what?

An incredible dog, affectionately known by locals as a “Leo.”

Almost two decades later, some dreams faded while a great deal were only yet to be realized. Still, like a faint sound in the background, there was something missing.

It was Winter.

Winter is my Leo, and she’s a gem. I found her through a horse and Leo breeder in Washington: Starfire Farms. Beyond being incredibly high maintenance, stubborn and lazy, she is kind, sensitive, protective, and adores children.

Why am I sharing this story? Because I have repeated it more times in the past four years than I have repeated any other story in my lifetime. Whether at either of our homes, in Truckee or Sausalito, I am asked over and over and over and over: “What kind of dog is this?” A Leonberger.

“Is it a male or female?”  Female.

“How much does she weigh?”  150.

“What is her name?”  Winter.

“Is she protective?”  Yes.

“But friendly?”  Very.

“May my children pet her?”  Of course, she loves children (as she kisses their gorgeous faces).

“Are the males bigger?”  Yes, up to 200+ pounds.

“Wow, so tell me now, what is the combination that makes a Leonberger?” St. Bernard, Newfoundland and Great Pyrenees. They were bred to look like lions at noble estates in the 1700’s.

“Really!  Are they AKC recognized?”  Yes.

“Where do you find them?”  Only about 1,500 in the United States.We recommend Starfire Farms.

“Are they good guard dogs” Let’s put it this way, a stranger will not come up our driveway, and she’ll chase a bear or coyote away for miles.

“May I take a photo?” Of course. (She’s been in thousands by now.)

Why do I reference her as a marketer’s dream? If I had a dollar for every time I’ve relayed the series of questions above, I could pay off my car — twice. Is Winter a beauty like Giselle? Nope. Is she Heidi Klum? German with great hair, long legs, and gorgeous eyes yes — but still not Heidi.

Winter is her own marketing machine. She generates more attention than any person, animal or item that I’ve ever seen. There are no prep teams, designer clothes, or stage photo shoots — nor is there product development, market research, or photo shop.

She is a Leonberger — the purest example of the brand in itself. Winter has charisma, swagger, beauty, and most of all, a loving confidence you simply cannot ignore.

Am I biased? Terribly. Is she really “that big of a deal” when out and about? Give me a jingle and you can take her for a spin. And if you’re really smart, you’ll have her wear your logo on a custom made coat. She’ll take care of the rest.

Truckee Thursday