Welcome to Sunshine   Subscribe to Our Feed

Let a little Sunshine into your world.

Don’t Miss Truckee’s 2014 Historical Haunted Tour

Published by Christina on October 2, 2014, in Charitable Giving, General, Recent Projects, Startups

Thursday, Oct. 16 and Friday, Oct. 17

$40 | Tours every 15 minutes starting at 4:30 p.m. and last approximately one hour and 45 minutes.

The Weekly Magazine, by Nicole Cheslock

During Truckee’s heyday, murders were not uncommon. Though the spirits that still roam the streets are not all suffering souls, there are a few restless phantoms of the night. In years past, they’ve been known to creep up from behind when least expected.

Designed to tap your senses and satiate your desire for fun, Truckee’s Historical Haunted Tour is a fundraiser for Trails & Vistas, a nonprofit organization that sponsors fieldtrips for third grade students and produces an annual September art hike that incorporates music, art and dance.

The action begins at Moody’s
If you’re lucky enough to score tickets for this adults-only event that usually sells out, you are in for a treat with captivating skits inspired by legends of yore at seven featured haunts that are all within walking distance of Moody’s Bistro, Bar and Beats.

Saddle up to the bar at Moody’s and keep your eyes wide open for the Lady in Red. Deceased at the hands of her husband, she frequents the bar every now and then and you just might catch a glimpse of her.

100214-Haunted_8413

“After a one-year hiatus, this year’s highly anticipated performances will take place in new featured haunts including Bluestone Jewelry, LaGalleria and Tahoe Oil and Spice, while returning to previous favorites including BeSpoke, Masonic Lodge 200, The Truckee Hotel and The Railroad Depot,” shares event producer Christina Stoever-Young of Sunshine Tahoe, a business designed to enhance partnerships, strengthen exposure and inspire creativity.

With a creative flair based on, but not necessarily deeply rooted in, fact, characters and historic tales come to life through songs, dances and entertaining dialogue. People from as far away as Connecticut, Florida, Minnesota, Nebraska, South Dakota and Arizona join Nevada and California residents for a rip-roaring good time in Truckee.

“I’ve never thought of Truckee as a historical exclamation point. However, the tour was enlightening, engaging and entertaining,” shared Mary Taitano, a Reno resident. “This quaint little town harbors family histories that would widen even the most unenthused eyes. Who knew Truckee had as sordid a past as the rest of us?”

Expect to weave in and out of historic sites as this year’s theme, guarded by only those who need to know, links the saloons, stories and brothels of yesteryear. Truckee, past and present, is tied to the tracks laid through town so long ago. Some things haven’t changed – rents were outrageous, one saloon paying a rental of $500 a month nearly 100 ago, and for many, money was plentiful.

After all, Truckee attracted those looking for a good time and was known all over the West for a bustling lumber industry, transcontinental railroad, icehouses and red light district.

100214-Haunted_8443

“There would be many years of work for hardworking lumber, ice and railroad workers – who made more than enough cash to enjoy town employing the ladies of the night … It is said you can still hear headboards going ‘Ji-boom, Ji-boom, Ji-boom,’ ” shares one of the guides from the tour’s script.

Though fires swept through buildings, the flames did not keep rowdy folks away. All species of vice flourished back in the day.

The lawlessness gave birth to the “601,” an organization formed to purge undesirables. Members of the 601 would sometimes break prisoners out of jail to bring them to Hooligan Rock where they would threaten the criminals, sometimes even tar and feathering their victims, before pushing them out of town.

What, you wonder, does 601 stand for? Six feet under, zero tolerances and one bullet. Chances are high you will hear their gunshots on Oct. 16 and 17.

100214-Haunted_8063

Drop the kids off
The KidZone Museum is offering a Not So Haunted Night at the Museum from 5:30 to 8:30 p.m. on Oct. 17 offering childcare with pizza, art and activities for ages 3 to 6. The cost is $30 per child and $25 per child for Tour attendees. Additional siblings are $10 each. Kids are encouraged to come in costume. To make a reservation, call (530) 587-5437.

Background
The Historical Haunted Tour began as a three-year experiment by Sunshine Tahoe to celebrate Truckee’s historic gems while raising funds for worthy causes. The event quickly became a sensation, selling out and attracting a waitlist list every year since inception.

“The Tour is a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists. And, we’ve raised more than $31,000 over the years,” explains Stoever-Young, who attributes the success to the world-class acting talent, generous volunteers and business sponsors.

Moody’s doors are open for business. Join the cast of characters on the nights of the infamous Historical Haunted Tour. I dare you.

For more information or to get your tickets while there’s still time, visit truckeehistorytour.org. Tickets include a complimentary glass of wine from Moody’s and a keepsake and gift certificate to Squeeze In. For a video on the tour, visit vimeo.com/105266757.

 

101.5 Truckee Tahoe Radio / Art Obsessions / Atypical Design / Bespoke / Cabona’s / Cedar House Sport Hotel / Coffeebar Truckee / KidZone Museum / Mobo Law Firm / Moody’s Bistro Bar & Beats / Moonshine Ink / Mountain Home Center / NC Communications / Past Time Club / Riverside Studios / River Street Inn / Sierra Sun / Spin Games / Squeeze In / Sunshine Tahoe / Tahoe TV / The Pour House / The Richardson House / The Truckee Hotel / The Weekly / Trails and Vistas / Truckee Donner Chamber of Commerce / Truckee Barbershop Quartet / Truckee Donner Historical Society / Truckee Masonic Lodge 200 / Truckee Old Jail Museum / Truckee Regulators

 

 

KOLO 8 News Now Took the Reigns for the Tahoe Rim Trail Challenge on Saturday, Aug. 23

Published by Christina on August 22, 2014, in Case Studies, Charitable Giving, General, Recent Projects

KOLO 8 NEWS NOW ON THE TAHOE RIM TRAIL

Where’s McLeod? Giveaway Day

Your favorite news team hits the trail with you!

The Tahoe Rim Trail Association’s next, Where’s McLeod? Giveaway Day” made headlines with KOLO 8 News Now!

Doug Tepe, KOLO Eight News Now and "Red" Petra Keller's Tahoe Rim Trail Token Horse

Reno’s regional news station has stepped up to this year’s challenge and enjoyed the trail with their news crew and Trail Challengers alike! On Saturday, Aug 23 KOLO 8 News Now was on the trail ready to catch Trail Challengers in action!

Those that found McLeod on the trail and received a cool Tahoe Rim Trail Trail Challenge tech hat from KOLO 8.

2014 TAHOE RIM TRAIL CHALLENGE
There’s still time to join the 2014 Tahoe Rim Trail Challenge. Participants have until December 31, 2014 to explore six pristine locations selected as part of the 2014 Tahoe Rim Trail Challenge. Upon registration, Trail Challenge members will receive direct access to 6 downloadable maps and hike descriptions as well as a one-year membership to the TRTA. Members will also receive a Tahoe Rim Trail Challenge tech T-shirt which will help spread awareness about the Tahoe Rim Trail. Tahoe Rim Trail Challenge membership is $55 for individuals, $85 for families. Discounted team rates are also available. Existing TRTA members can enroll for just $20. To begin the challenge and to register visit: www.tahoerimtrail.org.
The 2014 Tahoe Rim Trail Challenge is made possible from individual and corporate sponsorship support including: NV Energy, CA Technologies, REI, Desert Research Institute, KPS3, KOLO8 News Now, Wells Fargo, Hometown Health, Sunshine Tahoe, NC Communications, Squeeze In, Tahoe Trail Bar, Coffeebar, North American Embroidery, YESCO Outdoor Media, Spin Games and Tahoe Mountain Sports.

 

SAVE MONDAY SEPT. 22 AND CELEBRATE THE TAHOE RIM TRAIL

Published by Christina on June 18, 2014, in Career Advice, Case Studies, Charitable Giving, General, Recent Projects, Social Media

On Monday, September 22 at Coffeebar Reno the Tahoe Rim Trail Association will celebrate 33 years of Tahoe Rim Trail Stewardship

 

 

Nevada 150 Official Event

 

Official Nevada 150 Event, Celebrating 33 years of the Tahoe Rim Trail

Recognized as an “Official Event” as a part of Nevada’s Sesquicentennial Celebration, Sunshine Tahoe and Coffeebar Reno are hosting a party in honor of the Tahoe Rim Trail Associations volunteers, donors, sponsors, supporters and Trail Challengers. The semi-private event is slated for Monday, September 22 @ Coffeebar Reno from 4:30 p.m. – 7:30 p.m. Mingle with three decades of trail builders, maintainers, Trail Challenge sponsors.

DO YOU LOVE A GOOD CHALLENGE?

Are you ready to get outside?

Enroll now for access to Tahoe’s Premiere trail program, the Tahoe Rim Trail Challenge. As a member you are going to enjoy endless adventures, suprising comraderei on the trail, an annual membership to the Tahoe Rim Trail Association (TRTA)  and a super cool t-shirt (literally, it’s a tech-t so it will keep you cool and the design is simply that – cool).

 

Being a member is also a lovely gift for friends and family, come out on a sponsor giveaway day and we’ll take photos and provide a complimentary gift to you for being a part of a program. The Tahoe Rim Trail Challenge (TRTC) not only encourages a healthy lifestyle and safe terrain for outdoor adventures, this program helps sustain the Tahoe Rim Trail Association. Now entering its 33rd year, with government funding down close to 70%, this is a great opportunity for all of us to help take care of the Tahoe Rim Trail and have a great time while doing so.

About the 2014 Tahoe Rim Trail Challenge
We invite you to take on Tahoe’s next big challenge, and explore some of the best pieces the165-mile Tahoe Rim Trail has to offer!

As part of the Tahoe Rim Trail Challenge, we have selected six premier destinations along the trail, which highlight something unique to Lake Tahoe: Amazing panoramic vistas, alpine lakes and creeks, wildflower-infused meadows, lush waterfalls, unique geology, rich history & much more! Depending upon the trail and season, you can hike, bike, and ride horseback, ski or snowshoe to complete each challenge site all in one year.

New this year! Tahoe Rim Trail Challengers have the option of completing your challenge as either a Trail Blazer or Trail Explorer! Trail Blazers will head out and explore six short (2-6 miles) easy treks while our Trail Explorers are challenged with going the extra mile and can explore (6-12 miles) longer and moderate treks that take you further along the Tahoe Rim Trail!

It’s all up to you and how much of a challenge you’re looking for this year. Completing any or all of the challenges makes you a 2014 Tahoe Rim Trail Challenge winner!

TELL ME MORE

Where’s McLeod? Giveaway Days

Have you seen trail mascot, McLeod the Marmot along the Tahoe Rim Trail? This summer, he too, will be taking on the Tahoe Rim Trail Challenge and will make a special appearance at each of our six Where’s McLeod? Giveaway Days! Various Saturday’s this summer the TRTA and our sponsors will be with McLeod passing out cool surprises from our sponsors and cheering you on as you take on each of your six challenge treks. Grab your friends and family and see if you can find McLeod and get your picture taken with him. BE SURE TO WEAR YOUR TRTC T-SHIRT TO ALL GIVEAWAY DAYS!

So, how does it work?

1. To start, you will need to enroll in the Tahoe Rim Trail Challenge as an individual, family or a member of a team. (Team rates are available.)

2. Once you enroll, click on Join the Tahoe Rim Trail Community at the upper left of this page to begin accessing the six maps and hike descriptions of the Tahoe Rim Trail Challenge and to start sharing your experiences and photos.

3. Once you’ve Joined the Tahoe Rim Trail Community Once you’re logged in, you can then start sharing your experiences and photos or edit your profile.

Quick Access for Tahoe Rim Trail Challengers:

To easily access these features of the Tahoe Rim Trail Challenge, login to the Tahoe Rim Trail Community and click on any one of these links to access maps, track your challenge and to run team leader reports.

Tahoe Rim Trail Challenge Highlights

  • Who: You and your friends, family, hiking parters, colleagues or go solo.  After all, it’s your adventure.
  • What:  Hike, bike or ride your horse to six premier destination chosen for the 2014 Tahoe Rim Trail Challenge
  • Where: Six day-hike locations varying in length from 2-12 miles which all lead you to spectacular views and sites located along the 165-mile Tahoe Rim Trail.
  • When: Anytime between January 1-December 31, 2014 (snowshoeing encouraged)
  • Cost:  $55 individual $85 family. $20 for current TRTA members and additional family members. Group rates available.

What do I receive when join the 2014 Tahoe Rim Trail Challenge?

  • A 1-year Tahoe Rim Trail Association membership.
  • Tahoe Rim Trail Challenge tech t-shirt to sport while on the trail.
  • Access to members-only WebPages and features to download maps and hike descriptions.
  • A place to share your photos and use an online tracking system to record your challenge.
  • An opportunity to enhance your health and well being.
  • Meet new friends and trail enthusiasts.
  • All participants will receive special invitations to our on the trail Where’s McLeod? Giveaway Days this summer! Stay tuned!

 

 

 

The TRTA would like to thank our 2014 Tahoe Rim Trail Challenge Sponsors for your wonderful support.

PRESENTING SPONSORS

RGJ logo160x121 NV Energy logo160x121 REI logo large jpeg

CA Technologies Logo 160x121KPS3100x100

MAJOR MEDIA SPONSOR

 

GENEROUS PROGRAM SPONSORS

Sunshine Tahoe200x100SqueezeIn150X100Nicole Cheslock200x100 Hometown HealthTahoe Trail Bar Logo150x100

THOUGHTFUL IN-KIND SPONSORS

Would you like to become a 2014 Tahoe Rim Trail Challenge Sponsor? Contact Shannon at the Tahoe Rim Trail Association at 775-298-4485 or info@tahoerimtrail.org for more information. Christina promises to spoil you rotten.

 

 

 

 

Historic Pony Express Celebration Giveaway Day

Published by Christina on July 31, 2013, in Charitable Giving, Recent Projects

ON TAHOE RIM TRAIL

Meet Pony Express re-ride riders and their horses in the Tahoe Meadows

off of Mt. Rose Highway on Friday, Aug. 9

By Nicole Cheslock, NC Communications.

The National Pony Express Association conducted a re-ride of the Pony Express Trail just last month. The ride, including a portion of the Tahoe Rim Trail, was a non-stop event including more than 600 riders and horses. On Friday, Aug. 9, Lake Tahoe and Reno visitors and residents can meet Pony Express re-ride participants, Petra Keller and her horse Tiara Nevada (“T”), among others, on the Tahoe Rim Trail as part of the inaugural Tahoe Rim Trail Challenge, a self guided adventure open to the public.

“Adults are keen to meet our equestrian friends and learn more on the Tahoe Rim Trail, and kids love feeding carrots to our horses,” shares Keller, a member of the Tahoe Rim Trail Association (TRTA) Board of Directors. “Come out to meet us on the trail on Friday, Aug. 9. This is such a fun photo opportunity and recreation event with a historic twist for friends and families.”

Ranked among the most remarkable feats of the American West, the Pony Express was in service from April 1860 to November 1861. Its primary mission was to deliver mail and news between St. Joseph, MO and San Francisco, CA. Telegrams and letters were carried in a “mochila,” the Spanish word for knapsack. Keller and her friends from the National Pony Express Association will have a mochila used in the Pone Express re-ride on the trail. While other riders carried mail by horseback, it was the mochila, easily transferrable from one horse to another, that made the Pony Express unique. Since the riders had just two minutes to exchange horses, the mochila design allowed for easy and quick removal and placement on a fresh horse at remount stations, was used. The rider’s weight kept the mochila in place during the rugged rides. In addition to a mochila, T’s mother, a Nevada Mustang named Charlie, will be on site from 8:30 a.m. to 12:30 p.m. on Aug. 9. Everyone donning a Tahoe Rim Trail Challenge T-shirt is eligible for giveaways on Aug. 9.

TAHOE RIM TRAIL CHALLENGE

The inaugural Tahoe Rim Trail Challenge is a self-guided program designed to encourage people to enjoy the great outdoors and support the TRTA, the non-profit organization expressly dedicated to stewardship of the trail. The 2013 Trail Challenge features six extremely scenic and accessible locations that vary in length from two to six miles roundtrip. The Challenge is open to the public and new members are encouraged to join. Upon registration, members receive access to a special members-only webpage with interesting hike descriptions and colorful pictures, a tech T-shirt plus annual membership to the Tahoe Rim Trail Association and invitations to members-only events. Membership costs $55 for individuals and $85 for families. Custom corporate packages are also available.

The Trail Challenge is excited to announce the Historic Pony Express Celebration Giveaway Day on Aug. 9 as part of the “Where’s McLeod? Giveaway Days.” Representatives will be staged at various vista points to cheer on participants and provide a free giveaway from presenting Trail Challenge sponsors in addition to photo opportunities with trail mascot, McLeod the Marmot. Everyone who is wearing their Trail Challenge T-shirt or joins on-site will receive gifts including cold water provided by Spin Games. Giveaways include gift certificates, whistles, bandanas and more from corporate sponsors including CA Technologies, Redemption Sports and Squeeze In. Additional Trail Challenge Giveaway Days will take place on Aug. 24 and Sept. 21. Visit www.trailchallenge.tahoerimtrail.org to register.

The 2013 Tahoe Rim Trail Challenge is made possible from generous sponsorship support from NV Energy, Spin Games, REI, Desert Research Institute, International Game Technology, The Weekly, 101.5, KOLO 8, Reno Gazette Journal and Capital Public Radio as well as Sunshine Tahoe, Squeeze In, KristineMitchell.com, KPS|3, North American Embroidery, and NC Communications.

ABOUT THE TAHOE RIM TRAIL ASSOCIATION (TRTA)

Established in 1981, TRTA is a membership-supported organization that maintains and enhances the Tahoe Rim Trail, a trail like no other™. TRTA exists to practice and inspire stewardship, promote access to the beauty of the Lake Tahoe region and sustain the Tahoe Rim Trail system. This mission is accomplished through two overarching programs: Trail Operations and Trail Use. Both programs offer in-depth trainings and rewarding volunteer opportunities. TRTA recruits, trains and manages approximately 1,000 volunteers who contribute more than 17,000 hours annually to support TRTA’s mission. Volunteer efforts, individual and corporate donations and grant funding make TRTA’s annual stewardship work and more than one hundred free public offerings possible. Visit http://www.tahoerimtrail.org.

Attached image:

Petra Keller, a member of the Tahoe Rim Trail Association Board of Directors, and Tiara Nevada riding a portion of the Tahoe Rim Trail during the June 2013 Historic Pony Express Re-Ride.

Credit:  Tahoe Rim Trail Association (TRTA)