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PRSSA National Conference – Talking About Passion

Published by Christina on October 28, 2013, in Startups

This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was applicable for the world of marketing and public relations, but I feel it’s specifically applicable for the non-profit realm.

At Brains on Fire, Geno is the Word-of-Mouth Inspiration Officer. The Passion conversations explains how to get people to fall madly in love with what you do. Being passionate about your work plays a huge role in your success, how your employers, peers, and clients see you. Focus on why you’re doing this work, what you can create from your work, and spread your passion to other people. It’s human nature to share what we believe can help and benefit others, which is what non-profits strive for. Part of being passionate about your work is getting to know your employers, clients and employees. By getting to know who you’re working with, it makes the passion mutual so everyone can collaborate more strongly for an amazing end result.

As a marketing or public relations professional, credibility is essential for success, being passionate about your work will establish and improve your credibility. It helps assure your client that you will be passionate about their passion and complete the task to the best of your ability. After hearing Geno speak, I view passion in the non-profit world as a culture. People who work in non-profits need an environment they can thrive in, if this culture is based on passion, it will inspire and motivate those involved to exceed the set goal. After the beneficial sessions I’ve attended already, I’m looking forward to the sessions ahead and to see how it all wraps up!

Written by: Maura Connor

Sunshine’s New Addition

Published by Christina on October 23, 2013, in Startups

Hey everyone, my name is Maura Connor and I am the newest addition to Sunshine Tahoe. I have the wonderful opportunity of working with Christina until December. I’m excited to gain experience in the marketing and public relations fields and am even more excited to do so in the non-profit realm.

Being the new girl and all, I thought I could give a little background about myself. I am a senior at UNR and am graduating in December. I will graduate with a journalism degree with an emphasis in broadcast and public relations and a communications minor.  I am also involved with Nevada’s chapter of the Public Relations Student Society of America. I’ve been a member since 2012 and am currently serving as the vice president of fundraising. I will be at the PRSSA national convention so keep an eye out for some blog posts from me while I’m there!

I also work at Reno Media Group/Americom Broadcasting. I am a production, sales and promotions assistant.I moved to Reno in 2009 to attend UNR from Las Vegas. That’s right, I’m a Southern Nevada transplant and proud of it, Go Wolf Pack! When I am not working or in school I enjoy catching up with friends and family, swimming or snowboarding depending on the weather, and spending as much time as possible with my dog Henry who I absolutely adore.

Written by: Maura Connor

What will you do for your Country?

Published by Christina on October 7, 2013, in Career Advice, Charitable Giving, General, Startups

My father never misses an opportunity to remind me of how truly fortunate I am to be an American. Now that I am a mother, I always remind my son. Yes, I fly my flag out front of our home, cheer on our stars and stripes and proudly carry my American passport.

This past week I visited a country where the people would do ANYTHING to enjoy the lifestyle we are able to lead as Americans. Once my fear of men with machine guns, sniffing dogs and people living in sheer horrific poverty subsided, all I wanted to do was help. Yes, help. If you’re reading this, you are someone I adore, respect, admire and appreciate and know you’ll want to help too.

As we continue to watch and wait for what might happen with our government, I encourage you to set aside your political frustrations and instead, make a difference. What can you and your family, friends and colleagues do to help this week? Prepare meals for meal kitchens and churches in the community? Donate clothing? Visit an elder to ensure they are warm, fed and clothed? Coordinate assistance in healthcare? Make donations to local programs to help our homeless? Go see a vet at the VA and lend an ear to someone who bravely put their life on the line for our stars and stripes.

Yes, we are the land of the free. Now, let’s show this world that we are truly the home of the brave.

I suspect you might recognize a few of these lyrics…

Sunset, Truckee California

“Oh, say can you see by the dawn’s early light
What so proudly we hailed at the twilight’s last gleaming?
Whose broad stripes and bright stars thru the perilous fight,
O’er the ramparts we watched were so gallantly streaming?
And the rocket’s red glare, the bombs bursting in air,
Gave proof through the night that our flag was still there.
Oh, say does that star-spangled banner yet wave
O’er the land of the free and the home of the brave…”

I’m sharing this message with incredible pride and great faith, as I know we are all here to step-up and lead. If you are feeling unsure as to “how” to help, pick up any history book, as my father always says, “The one certainty about history is that it always repeats itself.”


Edited by: Maura Connor