This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was applicable for the world of marketing and public relations, but I feel it’s specifically applicable for the non-profit realm.
At Brains on Fire, Geno is the Word-of-Mouth Inspiration Officer. The Passion conversations explains how to get people to fall madly in love with what you do. Being passionate about your work plays a huge role in your success, how your employers, peers, and clients see you. Focus on why you’re doing this work, what you can create from your work, and spread your passion to other people. It’s human nature to share what we believe can help and benefit others, which is what non-profits strive for. Part of being passionate about your work is getting to know your employers, clients and employees. By getting to know who you’re working with, it makes the passion mutual so everyone can collaborate more strongly for an amazing end result.
As a marketing or public relations professional, credibility is essential for success, being passionate about your work will establish and improve your credibility. It helps assure your client that you will be passionate about their passion and complete the task to the best of your ability. After hearing Geno speak, I view passion in the non-profit world as a culture. People who work in non-profits need an environment they can thrive in, if this culture is based on passion, it will inspire and motivate those involved to exceed the set goal. After the beneficial sessions I’ve attended already, I’m looking forward to the sessions ahead and to see how it all wraps up!
Written by: Maura Connor
