Trails and Vistas is incredibly dear to my heart. I hold the Marketing Chair on the Board of Directors. Executive Director Nancy Lopez passionately leads the organization, with strong support from InnerRhythms Dance Theatre, Truckee Donner Land Trust and Arts for the Schools.
I began working with the Nancy in spring of 2008. The event had already experienced four successful years, with the 2007 art hike celebrating a complete sell-out. Our goals, at that time, were to produce another sell-out event, enhance overall marketing, conduct research on event attendees and build a “working” event plan and cultivate additional sponsors and donors.
2008 Successes
- Created marketing overview
- Developed and utilized tactical event plan
- Captured a research snap shot, 10% of attendees (both qualitative and quantitative)
- Built a new PowerPoint presentation for Nancy, filled with facts and data on Trails and Vistas and its attendees
- EVENT SELL OUT, 2nd year in a row
2009 Updates and Goals
- Addition of adult-only hikes (based on research requests)
- Upgraded marketing overview, with emarketing in the works
- Enhanced tactical event plan
- Diversified board with new fundraising function
- Added more functionality to website
- Anticipating another sell-out event
