Undoubtedly, we’ve all taken a second glance at a product or service based on the person serving as the “face” of the brand. Brooke Shields has fabulous teeth (therefore I must use Colgate), one of our outdoor grills is affectionately known as “The Georgie” and if SpongeBob is on a product at the grocery store, it somehow ends up in our shopping cart.
Although it would be amazing to have a dependable, wholesome and highly recognized celebrity endorsing our product, it’s simply not in the budget for most. Not to worry though, endorsements from local celebrities can go a long way. Read on:
A very dear friend of mine writes a “Shop Talk” column for the Reno Gazette Journal. Her husband always raves about the fact that as soon as she promotes a product in the weekly column, sales for this particular item go through the roof. In addition, she attends and writes columns or short stories about all the major charitable events in the region.
Only recently, she joined the world of Twitter and now has over 300 followers.
Whether I’m buying tanning lotion, looking for someone to repair the heel of a high heel or trying to decide whether or not we should attend a fundraising dinner, I always turn to her first.
In her own right, she’s become a regional celebrity spokesperson. It’s not because she gives me excellent referrals, it’s because she gives them to the entire region.
Who is this person in your community? Are you connected? Can you enhance this relationship?
Before adding this as a possible action item on your to-do list, read David Port’s article “Boost Your Brand” and discuss with your management team and/or board of directors. Economically, it could be a fantastic and economically feasible way to promote your brand.
