According to the Associated Press charitable giving by American’s fell by 2% in 2008 (as reported in a June 10, 2009 article*). Reported categories include:
- Individual giving, down 2.7% (from 2007)
- Corporate giving down 4.5%
- Foundation grants up 3%
-Religions organizations received a 5.5% increase over 2007
-Educational organizations are down 6.5%
-Arts/culture/humanities organizations are down 6.4%
-International affairs (including relief and exchange) up .6%
-Environmental and animal welfare groups are down 5.5%
* The report is based on research by Indiana University’s Center on Philanthropy, including examination of some 400,000 federal tax forms.
We all anticipate a much higher decrease in 2009, but there are plenty of opportunities to keep your organization successful. Make sure you’re personally “connecting” with current and prospective donors, managing overall expectations, and providing a value associated with their support.
Although you are in need, realize that these businesses and individuals may be as well. Make sure you’re in a position to offer the recognition and marketing exposure they wholeheartedly deserve.
