Christina-and-Bear

Christina Stoever Young

A marketer by profession, an environmentalist at heart and a parent by divine design, Christina puts her heart, expertise and full energy into every cause she carefully chooses to support.

About

Christina Stoever Young is the owner of Sunshine Tahoe. A native Nevadan with deep roots in both Nevada and Northern California, she is active within her community-at-large and currently serves as: 

  1. Founder of Truckee’s annual Historic Haunted Walking Tour. After five successful years the Tour was gifted to Trails and Vistas in 2015. 
  2. A founding sponsor of the Tahoe Rim Trail Association (2014 & 2015) Tahoe Rim Trail Challenge.
  3. Advisory Committee Co-Chair of STEP2.
  4. A “Queen of Hearts” for the Tahoe Truckee Community Foundation.
  5. An advisor for Trails and Vistas.
  6. Grant Committee, Strategic Marketing Committee & Board of Directors member for the Martis Camp Community Foundation.
  7. An Alumni Council member for the University of Nevada, Reno.
  8. President-elect for the Board of Directors, Nevada Alumni Association.
 

Christina is also:

  1. A past member of the board of directors and a 3 term member of the allocations committee for the Nevada Women’s Fund.
  2. A past proprietor of The Richardson House, a luxury vacation rental home in historic Truckee, California. 
  3. A past member of the Truckee Donner Chamber of Commerce Tourism Committee.
  4. Past Community Relations Director, Spin Games. 
  5. A past president (2020-2021) of Keep Truckee Meadows Beautiful, Board of Directors & Advancement Committee member; and a founding committee member of their “Raise the River” fundraiser.

What Others Are Saying...

Nancy LopezTrails & Vistas
Having worked with Christina for over 15 years on the nonprofit Trails & Vistas, Christina is that ray of sunshine that can show her light to everyone around her. She's just a dynamic leader, and she connects well with everybody. She’s really good at the details and also in overseeing the overall vision of the organization. She was the founder and creator of our successful fundraiser, the Historical Haunted Tour, which raises funds for our community outreach, our field trips and community workshops.
Marge MillarKeep Truckee Meadows Beautiful
Christina is one of the most genuine, dedicated, and passionate people I have ever met and when she makes a commitment to help an organization, she is in it 100 percent. As a small business owner, who must think about the bottom line for her business, she understands how it translates to a nonprofit. Her marketing background can be applied to market and strengthen the finances of your organization.
Wendy DamonteMartis Camp Foundation
Christina is a great connector. She connects people with organizations, organizations with funding, and funding with needed recipients. She does it beautifully and she does it with kindness and love and affection for all those involved. Her company is Sunshine Tahoe and she is all about the sunshine.
Isabelle Rodriguez WilsonNevada Women's Fund
Christina is one of the top event planners in the world and her attention to detail is what sets her apart from the rest. She's forward thinking, she's vision thinking and she's in the moment of where technology is today. There isn't a detail that she misses. Christina has an entrepreneurial approach to her business and it pays off.
Chuck AlveyVistage Chair
What makes Christina so special starts with the fact that she really cares about what her client's needs are. She'll tell you what she thinks you need to hear for the betterment of what you're hoping to accomplish. She is a straight shooter and very direct. Christina is always very good about finding out about what you need, what you want to get done and what is the best way we can do that together.
Guy Clifton
Guy CliftonAward-winning Journalist and Public Relations Professional, Author of 9 nonfiction books on Nevada history and a Distinguished Nevadan
Why Sunshine? Two reasons: I believe in the message and the messenger. Christina involves herself only with groups that make a positive difference in our community.

Qualifications

Christina’s national experience began in Reno, NV in the hotel casino industry. The skills she gleaned in her early years catapulted her into a dream job at the national outdoor apparel company, Sportif USA, where she served as Marketing Director. While at Sportif, she created and managed a multi-million-dollar marketing department, developed and facilitated trade show planning and marketing and built strategic, cause-related marketing alliances with key outdoor industry agencies. 

In 2002, she transitioned to Public Relations Account Manager / Marketing Strategist for KPS3 Marketing Communications, where she was able to utilize personal contacts in the outdoor industry to help position and integrate KPS3 as sought-out marketing strategist. 

In 2004, she began consulting for R&R Marketing in Las Vegas, NV, providing services for Strategic Marketing and Public Relations. She focused on both the design and implementation of marketing planning for a variety of City of Las Vegas Centennial events and a national public relations plan for Mitsubishi Electric. 

From 2005-07, she served as a consultant and Associate Director of Marketing for the University of Nevada School of Medicine. She created the department from scratch and served as its sole director until a permanent candidate could be found. 

In 2018 and 2019, Christina was designated a “Woman of Achievement” by Nevada Women’s Fund (NWF). This unique event celebrates the determination, passion, and dedication of women in the community and the businesses that support them. Coming from all walks of life, NWF celebrates women who meaningfully contribute to their workplace, families, and community.

Christina graduated from the University of Nevada, Reno in 1994 with a Bachelor’s degree in Marketing. While a senior at UNR, she served as President of the collegiate chapter of the American Marketing Association and led their team through a successful national competition. Furthering her education and career interests, she attended and graduated from the TMCC Special Event Management Certification Program in 1995 and the Nevada Women’s Fund Professional Development Series in 1996.  

She is a 1998 Northern Nevada PRSA Chapter Silver Spike Award recipient for “Best Community Relations Program” and 2009 Truckee Chamber of Commerce “Volunteer of the Year” nominee. Christina was inducted into the “Flash Can Hall of Fame” by Keep Truckee Meadows Beautiful, an organization she has supported for over 15 years. 

 

Throughout the years, Christina has only grown more passionate for the Tahoe / Truckee Meadows regions and has served her community by immersing herself in many organizations, panels, and boards including: 

  1. American Marketing Association (AMA), Reno / Tahoe Chapter 
  2. BEAR League 
  3. Friends of Nevada Wilderness 
  4. Humane Society of Truckee-Tahoe – Supporter & 2012 Fundraising Honoree on behalf of Rex 
  5. Keep Truckee Meadows Beautiful – Former President 
  6. Spin Games – Community Relations 
  7. Tahoe Rim Trail Association – 2013 Honoree / Tahoe Rim Trail Challenge Corporate Sponsor since 2012 Inception 
  8. Tahoe Truckee Community Foundation – Queen of Hearts, Member 
  9. Trails and Vistas – Former Board of Directors, Ongoing Advisor 
  10. Truckee Donner Chamber of Commerce – Member, 2009 & 2014 Award Nominee (Volunteer of the Year, Hospitality Award Nominee, Not for Profit of the Year Nominee), Member of Tourism Committee 
  11. Truckee Donner Land Trust – Supporter 
  12. Truckee Historical Haunted Tour Fundraiser – Producer since 2009 
  13. University of Nevada, Reno – Alumni Association, Member 
  14. University of Nevada, Reno – Reynolds School of Journalism Intern Host 
  15. Wylie Animal Rescue Foundation – Supporter 
 
Prior 
  1. Girl Scouts of America – Former Volunteer 
  2. Junior Achievement of Northern Nevada – Former Volunteer 
  3. Outdoor Industry Association – Former Member 
  4. Public Relations Society of America (PRSA) 

She served as an invited guest speaker on partnerships and marketing at the United States Forest Service Partnership Series Conference in Las Vegas in June of 2002. She facilitated funds to sponsor a Student Conservation Association (SCA) team on the Ophir Creek Trail for a 6-week trail stewardship project, and also served as a liaison between Sportif and the San Bernardino Forest Association where Sportif sponsored a $25,000 fire tower refurbishment project for one on the nation’s most visited forests.