Christina Stoever Young

About

A marketer by profession, an environmentalist at heart and a parent by divine design, Christina puts her heart, expertise and full energy into every cause she carefully chooses to support.

Christina Stoever Young is the owner of Sunshine Tahoe. A native Nevadan with deep roots in both Nevada and Northern California, she is active within her community-at-large.

Community Associations

Historic Haunted Walking Tour

Founder | After five successful years the Tour was gifted to Trails and Vistas in 2015

Tahoe Rim Trail Association

Founding sponsor of the 2014 & 2015 Tahoe Rim Trail Challenge

Tahoe Truckee Community Foundation

A “Queen of Hearts”

Nevada Women's Fund

A past member of the Board of Directors and a 3 term Member of the Allocations Committee

Martis Camp Community Foundation

Grant Committee, Strategic Marketing Committee & Board of Directors member

Keep Truckee Meadows Beautiful

Past President (2020-2021); Board of Directors & Advancement Committee member; and a founding committee member of their “Raise the River” fundraiser

Nevada Alumni Association

University of Nevada, Reno | President-elect for the Board of Directors; Alumni Council Member; Director of Special Projects Committee

The Richardson House

Past proprietor | A luxury vacation rental home in historic Truckee, California

Truckee Donner Chamber of Commerce

Past member | Tourism Committee

What Others Are Saying...

Having worked with Christina for over 15 years on the nonprofit Trails & Vistas, Christina is that ray of sunshine that can show her light to everyone around her. She's just a dynamic leader, and she connects well with everybody. She’s really good at the details and also in overseeing the overall vision of the organization. She was the founder and creator of our successful fundraiser, the Historical Haunted Tour, which raises funds for our community outreach, our field trips and community workshops.

Christina is one of the most genuine, dedicated, and passionate people I have ever met and when she makes a commitment to help an organization, she is in it 100 percent. As a small business owner, who must think about the bottom line for her business, she understands how it translates to a nonprofit. Her marketing background can be applied to market and strengthen the finances of your organization.

Christina is a great connector. She connects people with organizations, organizations with funding, and funding with needed recipients. She does it beautifully and she does it with kindness and love and affection for all those involved. Her company is Sunshine Tahoe and she is all about the sunshine.

Christina is one of the top event planners in the world and her attention to detail is what sets her apart from the rest. She's forward thinking, she's vision thinking and she's in the moment of where technology is today. There isn't a detail that she misses. Christina has an entrepreneurial approach to her business and it pays off.

What makes Christina so special starts with the fact that she really cares about what her client's needs are. She'll tell you what she thinks you need to hear for the betterment of what you're hoping to accomplish. She is a straight shooter and very direct. Christina is always very good about finding out about what you need, what you want to get done and what is the best way we can do that together.

Why Sunshine? Two reasons: I believe in the message and the messenger. Christina involves herself only with groups that make a positive difference in our community.

Qualifications

Professional

Christina’s national experience began in Reno, NV in the hotel casino industry. The skills she gleaned in her early years catapulted her into a dream job at the national outdoor apparel company, Sportif USA, where she served as Marketing Director. While at Sportif, she created and managed a multi-million-dollar marketing department, developed and facilitated trade show planning and marketing and built strategic, cause-related marketing alliances with key outdoor industry agencies.

In 2002, she transitioned to Public Relations Account Manager / Marketing Strategist for KPS3 Marketing Communications, where she was able to utilize personal contacts in the outdoor industry to help position and integrate KPS3 as sought-out marketing strategist.

In 2004, she began consulting for R&R Marketing in Las Vegas, NV, providing services for Strategic Marketing and Public Relations. She focused on both the design and implementation of marketing planning for a variety of City of Las Vegas Centennial events and a national public relations plan for Mitsubishi Electric.

From 2005-07, she served as a consultant and Associate Director of Marketing for the University of Nevada School of Medicine. She created the department from scratch and served as its sole director until a permanent candidate could be found.

In 2018 and 2019, Christina was designated a “Woman of Achievement” by Nevada Women’s Fund (NWF). This unique event celebrates the determination, passion, and dedication of women in the community and the businesses that support them. Coming from all walks of life, NWF celebrates women who meaningfully contribute to their workplace, families, and community.

Education

Christina graduated from the University of Nevada, Reno in 1994 with a Bachelor’s degree in Marketing. While a senior at UNR, she served as President of the collegiate chapter of the American Marketing Association and led their team through a successful national competition. Furthering her education and career interests, she attended and graduated from the TMCC Special Event Management Certification Program in 1995 and the Nevada Women’s Fund Professional Development Series in 1996.

She is a 1998 Northern Nevada PRSA Chapter Silver Spike Award recipient for “Best Community Relations Program” and 2009 Truckee Chamber of Commerce “Volunteer of the Year” nominee. Christina was inducted into the “Flash Can Hall of Fame” by Keep Truckee Meadows Beautiful, an organization she has supported for over 15 years.

Community

Throughout the years, Christina has only grown more passionate for the Tahoe / Truckee Meadows regions and has served her community by immersing herself in many organizations, panels, and boards including:

American Marketing Association (AMA), Reno / Tahoe Chapter
BEAR League
Friends of Nevada Wilderness
Humane Society of Truckee-Tahoe – Supporter & 2012 Fundraising Honoree on behalf of Rex
Keep Truckee Meadows Beautiful – Former President
Spin Games – Community Relations
Tahoe Rim Trail Association – 2013 Honoree / Tahoe Rim Trail Challenge Corporate Sponsor since 2012 Inception
Tahoe Truckee Community Foundation – Queen of Hearts, Member
Trails and Vistas – Former Board of Directors, Ongoing Advisor
Truckee Donner Chamber of Commerce – Member, 2009 & 2014 Award Nominee (Volunteer of the Year, Hospitality Award Nominee, Not for Profit of the Year Nominee), Member of Tourism Committee
Truckee Donner Land Trust – Supporter
Truckee Historical Haunted Tour Fundraiser – Producer since 2009
University of Nevada, Reno – Alumni Association, Member
University of Nevada, Reno – Reynolds School of Journalism Intern Host
Wylie Animal Rescue Foundation – Supporter

Prior

Girl Scouts of America – Former Volunteer
Junior Achievement of Northern Nevada – Former Volunteer
Outdoor Industry Association – Former Member
Public Relations Society of America (PRSA)

She served as an invited guest speaker on partnerships and marketing at the United States Forest Service Partnership Series Conference in Las Vegas in June of 2002. She facilitated funds to sponsor a Student Conservation Association (SCA) team on the Ophir Creek Trail for a 6-week trail stewardship project, and also served as a liaison between Sportif and the San Bernardino Forest Association where Sportif sponsored a $25,000 fire tower refurbishment project for one on the nation’s most visited forests.