Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Sunshine Tahoe A business designed to enhance partnerships, broaden exposure, inspire creativity and captivate well-intended efforts ripe for success. ## Sitemaps - [XML Sitemap](https://sunshinetahoe.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [Blog Archives](https://sunshinetahoe.com/blog/) - [One Day. One Pack. Limitless Impact.](https://sunshinetahoe.com/one-day-one-pack-limitless-impact/) - UNR Giving Day is 4/9: Help Get the Word Out On April 9, supporters from across the country will come together to support Nevada students. If we receive a gift from every state, we’ll unlock additional funds to extend that support even further!And every state has a role to play.On Giving Day, you’ll be able - [Rising Together: Watching Hope Take Shape](https://sunshinetahoe.com/rising-together-watching-hope-take-shape/) - When DVRC first shared the vision for its new shelter and resource center, it existed as blueprints, renderings, and a promise—a promise that, together with the community, a place of safety, healing, and hope could become a reality for survivors of domestic violence and their children.Today, that promise is taking shape. The Building Begins to Rise - [Giving Day: The Wolf Pack Way Raises $1.1M](https://sunshinetahoe.com/giving-day-the-wolf-pack-way-raises-1-1m/) - Annual Giving Day at University of Nevada, Reno More than 1,900 donors contributed over $1.1 million to support scholarships, student organizations, academic programs, athletics, research, and countless opportunities that help Nevada students thrive. The power of the Wolf Pack was on full display during this year’s Giving Day on April 9, proving once again what - [The Etiquette of RSVPs—And Why They Matter](https://sunshinetahoe.com/the-etiquette-of-rsvps-and-why-they-matter/) - A Courtesy of Acknowledgment An RSVP is more than a response; it is a courtesy. It acknowledges the time, care, and resources a host has devoted to creating a thoughtful gathering. Responding promptly allows hosts to:Plan seating, food, and beverages appropriatelyHonor venue, caterer, or staffing commitmentsWelcome guests with intention rather than uncertainty When an RSVP is overlooked, - [Inside These Doors: Building a Home for New Beginnings](https://sunshinetahoe.com/inside-these-doors-building-a-home-for-new-beginnings/) - A Legacy of Hope and Healing Sunshine Tahoe believes in shining a light on organizations that create lasting change in our community. Today, we’re honored to share the inspiring work of the Domestic Violence Resource Center (DVRC) in Reno, Nevada, and their bold new vision: Inside These Doors: Building a Home for New Beginnings. For - [The Reno Rodeo Foundation: Enriching Lives & Strengthening Community in Northern Nevada](https://sunshinetahoe.com/the-reno-rodeo-foundation-enriching-lives-strengthening-community-in-northern-nevada/) - A Nonprofit Organization Making A Big Difference In the heart of Northern Nevada, there’s an organization that’s quietly making a big difference: the Reno Rodeo Foundation (RRF). Founded in 1986, this non-profit is devoted to helping children with extraordinary needs, funding scholarships, and building community partnerships across 14 counties in the region. Reno Rodeo Foundation's - [Martis Camp Foundation Gala Strikes Gold for Our Community – Over $1.6 Million Raised!](https://sunshinetahoe.com/martis-camp-foundation-gala-strikes-gold-for-our-community-over-1-6-million-raised/) - A Night of Impact and Generosity What a night! The 7th Annual Martis Camp Foundation Gala was nothing short of magical, bringing together an incredible community of neighbors, friends, and supporters to celebrate and give back. Thanks to your generosity – and the hard work of our phenomenal auction team – we raised an astounding $1,608,780 - [Step Into the Dream: Trails & Vistas 2025 Art Hike – Beyond the Veil](https://sunshinetahoe.com/step-into-the-dream-trails-vistas-2025-art-hike-beyond-the-veil/) - Trails & Vistas 2025 Art Hike is back at Royal Gorge Ski Resort on July 12th and 13th!Get ready for an unforgettable journey Beyond the Veil at the 2025 Trails & Vistas Art Hike, where art, nature, and soul-stirring performance converge in the majestic setting of Royal Gorge Ski Resort. This year’s experience promises to - [The Community Will Strike It Rich At The 7th Annual Gold Rush Gala](https://sunshinetahoe.com/community-will-strike-it-rich-at-the-7th-annual-gala/) - Elevating Lives, Enriching Community: A Gold Rush GalaThe 7th annual Martis Camp Foundation gala auction will take place Saturday, July 19, with a reception, three-course dinner, live auction, and dancing in western themed attire.While the gala is set to dazzle, the true brilliance lies in what it supports: the life-changing work of the Martis Camp - [Making Waves for a Cause: Annual Tahoe Fund Boat Parade Returns for Its 6th Year](https://sunshinetahoe.com/making-waves-for-a-cause-annual-tahoe-fund-boat-parade-returns-for-its-6th-year/) - Making Waves That Make A Difference: Tahoe Fund Boat Parade Get ready to kick off summer in style while supporting an incredible cause. The Tahoe Fund is hosting their annual boat parade at the end of June, with Ryan and Kristie Sheltra in the lead driving the boat named House Money. Ryan Sheltra is the General - [Nevada Women's Fund Honors Amy Carothers as Woman of Achievement](https://sunshinetahoe.com/nevada-womens-fund-honors-amy-carothers-as-woman-of-achievement/) - Celebrating 25+ Years of Inspiring Lifelong Alumni Connections and Campus Pride The Nevada Women’s Fund has named Amy Carothers, Executive Director of Alumni Engagement at the University of Nevada, Reno, a 2025 Nevada Women’s Fund Woman of Achievement in recognition of her professional accomplishments and community impact.With more than 25 years of dedicated service to - [Great98 $100K Fundraising Goal Achieved with Unstoppable Community Spirit](https://sunshinetahoe.com/great98-100k-fundraising-goal-achieved-with-unstoppable-community-spirit/) - In a remarkable display of community power and commitment, the Great98 campaign has achieved its ambitious fundraising goal of $100,000. This landmark success underscores the extraordinary support from donors and volunteers dedicated to enhancing educational opportunities and resources at the University of Nevada, Reno. Discover how this significant achievement is set to transform the future of - [Nevada Alumni Association Names Christina Stoever Young as President-elect](https://sunshinetahoe.com/nevada-alumni-association-names-christina-stoever-young-as-president-elect/) - Unveiling the 2024-25 Nevada Alumni Council: Champions of Wolf Pack Pride The Nevada Alumni Association is thrilled to unveil the dynamic 2024-25 executive committee and board of the Nevada Alumni Council. This passionate volunteer advisory team serves as the driving force behind alumni engagement, acting as proud ambassadors of the University of Nevada, Reno. 2024-25 - [Celebrating Community Impact: $1.1 Million in Giving](https://sunshinetahoe.com/celebrating-community-impact-1-1-million-in-giving/) - The Martis Camp Foundation (MCF) took philanthropy to the next level on Nov. 14, 2024. Grants were awarded to organizations serving the greater Truckee/North Lake community, benefiting approximately 22,000 residents in various ways. With over 54 grants being funded, to the tune of $1.1 million, it’s safe to say that Martis Camp Foundation members are INVESTED - [6th Annual Fundraiser Nets $1.6 Million for Truckee and North Lake Tahoe](https://sunshinetahoe.com/6th-annual-fundraiser-nets-1-6-million/) - The spirit of generosity was alive and well at Martis Camp Foundation’s annual fundraiser, where an impressive $1.6 million was raised in support of the Truckee and North Lake Tahoe region. This remarkable achievement underscores the power of community and commitment to making a difference in the lives of those in need. Martis Camp Foundation: - [Exploring the Future of Philanthropy](https://sunshinetahoe.com/exploring-the-future-of-philanthropy/) - 🚀 Exploring the Future of Philanthropy: Key Insights from the Giving USA 2024 Report 🌟 As we navigate through an era of rapid change and evolving priorities, understanding the latest trends in philanthropy is more crucial than ever. The Giving USA 2024 Report has just been released, offering a comprehensive analysis of charitable giving patterns - ["Everything Changes" with Jeremy Renner at University of Nevada, Reno](https://sunshinetahoe.com/everything-changes-with-jeremy-renner-at-university-of-nevada-reno/) - Jeremy Renner and six saavy youth from Big Brothers Big Sisters of Northern Nevada took center stage at University of Nevada, Reno with the help from many collaborators, including Sunshine Tahoe. The project, titled Imagine: A Musical Collaboration with Jeremy Renner, brought together innovation, music and the imagination of youth to write, record and premiere an original - [Great98 Is Set To Make A Powerful $100,000 Legacy](https://sunshinetahoe.com/great98-set-to-make-a-powerful-legacy/) - Bid on a plate or simply donate in this exclusive fundraiser for scholarships and Pack Provisions to help students in need. Learn more about the Great98 here. - [Women Receive Care from STEP2 while Overcoming Addiction](https://sunshinetahoe.com/women-receive-care-from-step2-while-overcoming-addiction/) - Helping more women access the resources and treatment necessary to heal and thrive STEP2’s CEO, Mari Hutchinson, recently awarded as a Woman of Achievement (nominated by Sunshine Tahoe), spoke about STEP2’s rehab program. With the help of STEP2, women can receive the care they need to overcome addiction and rebuild their lives.Watch the video here (Facebook - [A Heartfelt Congratulations to Nevada's WOA Class of 2023](https://sunshinetahoe.com/congratulations-nevada-women-of-achievement-class-of-2023/) - A Salute to Women of Achievement Each year, Nevada Women’s Fund issues a Salute to Women of Achievement at their annual luncheon to honor the deserving women in our community while supporting the NWF’s mission of empowering women of achievement. Celebrating women of achievement empowers women to believe in themselves and their abilities. When women - [2023 Jingle & Mingle Gala Celebrates STEP2](https://sunshinetahoe.com/2023-jingle-mingle-gala-celebrates-step2/) - Celebrate the work of STEP2 while raising critical funds! WHAT: Cocktails, Dinner, Silent and Live Auctions {black-tie optional} WHEN: Friday, December 1, 2023 {6-9pm} WHERE: Silver Legacy Resort Casino Reno, NV {Grand Exposition Ballroom} SPONSORSHIP LEVELS PRESENTING PARTNER $20,000 Includes: One reserved table (10 tickets) with priority table placement Four bottles of complimentary - [Ante Up for STEP2's Texas Hold ‘Em Tournament](https://sunshinetahoe.com/register-for-the-2nd-annual-poker-tournament-2023/) - Join us for a night of Texas Hold ‘Em! Sponsor a table, play the game, or simply watch & socialize; the 2nd annual tournament is right around the corner. WHAT: Texas Hold ‘Em, Bites and Beverages WHEN: Saturday, August 19, 2023 – 4:00-11:00pm PDT WHERE: New West Distributing Sparks, NV 89431 STEP2 is holding their - [Support STEP2: Reno Soup Week 2024](https://sunshinetahoe.com/support-step2-reno-soup-week-2024/) - Celebrate National Soup Month and Support STEP2 January is National Soup Month and we want to celebrate this with a warm and wonderful week of tasty soup both at home and out in our community at local establishments while supporting STEP2‘s efforts to break the cycle of addiction and violence in families. WHEN: January 21-28, 2024 - [Sponsor the STEP2 Annual Golf Tournament 2023](https://sunshinetahoe.com/sponsor-the-step2-annual-golf-tournament-2023/) - Recognize your company digitally at STEP2's 2023 Golf Tournament! WHEN: May 26, 2023 WHERE: Gray's Crossing Truckee, CA Secure a Sponsorship Now - [Experience Art Within Nature on a Trails and Vistas Art Hike: June 2023](https://sunshinetahoe.com/experience-art-within-nature/) - Described as magical, joyful, diverse and inspiring, Trails & Vistas’ Art Hikes blend art experiences with the beauty of being immersed in nature. - [Congratulations to the 2023 Women of Achievement](https://sunshinetahoe.com/congrats-to-the-2023-women-of-achievement/) - Sunshine Tahoe is honored to support and present 2 Women of Achievement: Liz McFarland of Project 150 Reno, and Mari Hutchinson of STEP2. - [ME, A BLOGGER?](https://sunshinetahoe.com/me-a-blogger/) - Honestly, I never thought it would happen. Me? Blog? Here it is, 2009 and I’ve decided (with ample nudging from a few friends and Bryan’s team over at Fuze) that my time to leap from a long chat over coffee to, well, a blog. What is a blog? According to WordNet it’s something you read, - [Med School Marketing: Doctors, Politics and a Statewide Deficit](https://sunshinetahoe.com/med-school-marketing-doctors-politics-and-a-statewide-deficit/) - This project, in particular, was terribly tricky. There were “many” hands in a small bucket. I knew from day one that developing a constituency would be a big job (although a job I was certainly up for). Although a portion of the medical schools funding is provided through the state, it is done so on - [Las Vegas Celebrates 100 Years: Helldorado Days – A City and its Community Working Together](https://sunshinetahoe.com/las-vegas-celebrates-100-years-helldorado-days-a-city-and-its-community-working-together/) - While living in Las Vegas, Nevada, I participated in a few freelance projects for R&R Partners, Helldorado Days being the most emotional. The event was a reunion, of sorts, for a passionate group of those considered to be ole timers in what is now a diverse city. Even my grandmother told me stories of attending - [Custom Learning Academy, Learning Without Limits](https://sunshinetahoe.com/custom-learning-academy-learning-without-limits/) - As a parent, it’s rare to find a school that you absolutely love. Sure, there are schools that might have great teachers, or an incredible science program, even a state-of-the-art playground. But are they all you’d hoped for? Is your child growing, from both an educational and emotional standpoint? Thanks to Lisa Crosby and her - [Nature Sets the Stage](https://sunshinetahoe.com/nature-sets-the-stage/) - From July 1 Trails and Vistas e-newsletter - Buy your tickets online beginning July 1st for Trails and Vistas "If Dreams were Clouds" Art Hike on September 11 & 12. The Art Hike has sold out for the past four years and we expect another sellout this year. Come join us for another wonderful experience of - [A Child Without Nature?](https://sunshinetahoe.com/a-child-without-nature/) - While living in and visiting various cities throughout the United States, I was often asked, by children between the ages of four to ten, if I could explain what exactly a "hike" was. As the conversation proceeded, eyes began to expand and interests were suddenly peaked. Parents began interjecting, "We don't have the right kind - ["Nothing is stronger than the heart of a volunteer."](https://sunshinetahoe.com/nothing-is-stronger-than-the-heart-of-a-volunteer/) - Quoted from Lt. Col. James H. Doolittle, April 18, 1942. As we were watching Pearl Harbor the other night it hit me like a ton of bricks. Why do I love what I do? It’s in my heart. I’m not a member of the Armed Forces, I couldn’t fathom the tenacity, bravery, heartbreak and pure - [Charitable Giving Statistics](https://sunshinetahoe.com/charitable-giving-statistics/) - According to the Associated Press charitable giving by American’s fell by 2% in 2008 (as reported in a June 10, 2009 article*). Reported categories include: Individual giving, down 2.7% (from 2007) Corporate giving down 4.5% Foundation grants up 3% -Religions organizations received a 5.5% increase over 2007 -Educational organizations are down 6.5% -Arts/culture/humanities organizations are - [Social Marketing](https://sunshinetahoe.com/social-marketing/) - A prospectus released at AdTech in April indicated a 53% increase in interactive marketing within the next six months, despite the current economic downturn. Since the conference, I’ve become a fan of Shelly Palmer’s tweets. Palmer's article, "All That Twitters Is Gold ... Not" was published May 31, and should serve as a sigh of - [Endorsements?](https://sunshinetahoe.com/endorsements/) - Undoubtedly, we’ve all taken a second glance at a product or service based on the person serving as the “face” of the brand. Brooke Shields has fabulous teeth (therefore I must use Colgate), one of our outdoor grills is affectionately known as “The Georgie” and if SpongeBob is on a product at the grocery store, - [Grammar, A Quickie](https://sunshinetahoe.com/grammar-a-quickie/) - As my command of the English language continues to grow (as I consider myself an eternal student), bear with me. I suspect, time and again, you will find a typo or two. As we live in such a fast paced world of communication, it happens, right? Although, in effort to look like the professional you - [Private to Public, A Platform for My Future](https://sunshinetahoe.com/private-to-public-a-platform-for-my-future/) - I’m an avid outdoorswoman, I’m hooked and I admit it. I have been all of my life, so when the opportunity to create a marketing department for an outdoor clothing company presented itself, I must say - it was a dream come true. Of course, there’s a catch. This particular company never had any sort - [Naked on the Golf Course! A Snapshot of Crisis Management](https://sunshinetahoe.com/naked-on-the-golf-course-a-snapshot-of-crisis-management/) - One day in the mid 90’s, working as the public relations manager for an un-named hotel casino, I received an afternoon call from the newsroom of the local paper. I was surprised to hear his voice, as he was the city editor with a reputation for being tough as nails. Typically, I was far from - [Corporate Sponsorships and Public Lands: How to Maximize Benefit for All Involved](https://sunshinetahoe.com/corporate-sponsorships-and-public-lands-how-to-maximize-benefit-for-all-involved/) - I was invited to speak at the 2002 National Forest Service Partnership Workshop Las Vegas, Nevada. Our session was titled, “Principles of Capacity Building” and I co-presented with Don Hunger, Program Development & Partnership Director for the SCA and Steve Kratville, Partnership & Outreach Coordinator for the northern region of the USFS. Don and Steve - [Trails and Vistas](https://sunshinetahoe.com/trails-and-vistas/) - Trails and Vistas is incredibly dear to my heart. I hold the Marketing Chair on the Board of Directors. Executive Director Nancy Lopez passionately leads the organization, with strong support from InnerRhythms Dance Theatre, Truckee Donner Land Trust and Arts for the Schools. I began working with the Nancy in spring of 2008. The event - [What’s Your Mission?](https://sunshinetahoe.com/whats-your-mission/) - When was the last time you took a good look at your mission statement? If it’s been awhile, dig deep and give this imperative description of your business / organization the attention it deserves. Colleen Dalton, E-Business Marketing Director Booth Creek Ski Resorts, Inc., a fellow Trails and Vistas board member, recently recommended a quick - [End of Trails, 2009](https://sunshinetahoe.com/end-of-trails-2009/) - What a weekend! Trails and Vistas 2009 proved to be yet another enchanted weekend for over 700 individuals. Our talented, dedicated and eclectic artists put on a seemingly effortless performance in a variety of elements – ensuring a great time for all. If you weren't able to join us this year, don't worry, September 11-12, - [](https://sunshinetahoe.com/28/) - What a weekend! Trails and Vistas 2009 proved to be yet another enchanted weekend for over 700 individuals. Our talented, dedicated and eclectic artists put on a seemingly effortless performance in a variety of elements – ensuring a great time for all. If you weren't able to join us this year, don't worry, September 11-12, - [Are You Committed?](https://sunshinetahoe.com/are-you-committed/) - Not-for-Profit Board of Directors My first experience serving on a board of directors (BOD) was in the early 90’s. While attending the University of Nevada, Reno College of Business I was elected president of the collegiate chapter American Marketing Association BOD. It was the first of many enlightening, challenging and downright political experiences I’ve enjoyed - [The Role of the Goal](https://sunshinetahoe.com/the-role-of-the-goal/) - Set the stage for its successful role in your event Admittedly, I’m typically the first person in the room to remain a bit skeptical when presented with a new program. All the type A attributes of my personality kick-in, and I’m instantly rationalizing every aspect: “Does this support our mission?” “How much will this cost?” “How many - [The Dame Returns](https://sunshinetahoe.com/the-dame-returns/) - Winding through the streets of Truckee, with our pooches in tow, we often admire many of the historic buildings and homes. We enjoy the unique architecture, lovingly manicured yards, and friendly faces that greet us on these special days. What we find especially intriguing is the constant breeze through the air that almost whispers the stories - [“Minority Report” Style Advertising is Right Around the Corner](https://sunshinetahoe.com/minority-report-style-advertising-is-right-around-the-corner/) - During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.” This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch - [Take a Stand](https://sunshinetahoe.com/take-a-stand/) - The Richardson House is the first private rental home in the Tahoe Basin to work with The BEAR League to incorporate Bear Aware principles into our rental contract. If our guests act in an irresponsible manner (leaving food out overnight, leaving trash outside – open, taunting bears for photos and the like) they will receive - [Labor of Love](https://sunshinetahoe.com/labor-of-love/) - Our latest and greatest, The Richardson House, is showcased in a Reno Gazette-Journal article titled Second Chances. Now that the restoration work is winding down the marketing will commence. This is such a rewarding and interesting project. Although we own the home, we feel that the house belongs to the community-at-large. Staying at The Richardson - [Partnerships, Partnerships, Partnerships](https://sunshinetahoe.com/partnerships-partnerships-partnerships/) - For all of you who have worked with me professionally, you know I’m a solid advocate of partnership marketing. Teaming up with businesses is an opportunity to extend your brand, enhance sales and, most importantly, offer a higher value of product or service to your customer than many of your competitors. My latest project, The Richardson House, involves - [Nature Sets the Stage](https://sunshinetahoe.com/nature-sets-the-stage-2/) - From July 1 Trails and Vistas Newsletter - Buy your tickets online beginning July 1st for Trails and Vistas "If Dreams were Clouds" Art Hike on September 11 & 12. The Art Hike has sold out for the past four years and we expect another sellout this year. Come join us for another wonderful experience of - [Historical Haunted Walking Tour Creeps Back into Truckee](https://sunshinetahoe.com/historical-haunted-walking-tour-creeps-back-into-truckee/) - Mysterious sightings, unusual happenings and historic tales come to life in Truckee's 2nd Annual Historical Haunted Walking Tour on Thursday, October 21 and Friday, October 22. Tour guides skillfully combine stories and legends with interesting facts in this "adults only" tour that begins with a complimentary glass of wine at Moody's Bistro & Lounge and - [Another Successful Haunt](https://sunshinetahoe.com/another-successful-haunt/) - I have so much to share with you in regard to the level of dedicated volunteers, amazing professional partners and incredible hosts. Very soon I will recap the event within this blog and reiterated three important components for any successful event - a plan, tangible goals and my personal favorite, allowing your team to run - [The Richardson House Runs Winter Special](https://sunshinetahoe.com/the-richardson-house-runs-winter-special/) - The Richardson House is a magnificently restored 1880s Victorian home overlooking historic downtown Truckee, just steps from award winning restaurants, boutiques and coffee shops. Ideal for weekend getaways, family reunions, ski vacations and special events including weddings, The Richardson House comfortably sleeps 12 people and is the ultimate vacation home. Guests receive a Truckee Card - [Don't Forget to Share the Good News](https://sunshinetahoe.com/dont-forget-to-share-the-good-news/) - As I noted a few weeks back, the 2nd Annual Historical Haunted Tour was a tremendous success. We were able to donate over $4,000 to Trails and Vistas and the Truckee Donner Historical Society, two incredibly important organizations within the Truckee / Tahoe region. In addition, I wanted to share key information that helped our - [Time for a Tune-Up?](https://sunshinetahoe.com/time-for-a-tune-up/) - MARCH TO-DO LIST FOR YOUR BUSINESS Meet with your marketing team and trusted business-social advisors, and make a few timely decisions by asking yourself tough questions such as: How many social media accounts are we updating on a regular basis? How are we measuring their effectiveness? Is there a perceived value for your target audience to check these announcements - [Let’s Not Forget Etiquette](https://sunshinetahoe.com/lets-not-forget-etiquette/) - Tis the season and I couldn't resist re-posting this particular piece. Enjoy! As the holidays approach, I feel this is an ideal time for all of us to take a good look at our individual image and how it rolls into personal as well as business standards. A great deal of the material I’m presenting - [Truckee's Historical Haunted Walking Tour Scheduled - October 20 and 21, 2011](https://sunshinetahoe.com/truckees-historical-haunted-walking-tour-scheduled-october-20-and-21-2011/) - SAVE THE DATE Event: Historical Haunted Walking Tour When: Thursday, October 20 and Friday, October 21 Where: Begin at Moody’s Bistro & Lounge (10007 Bridge Street, Truckee, CA) Tickets: $30 includes lively tour, glass of wine or non-alcoholic beverage of your choice Lodging: Special packages with The Richardson House and River Street Inn Contest: Costume - [T-SHIRT DESIGN CONTEST - TRUCKEE THURSDAYS](https://sunshinetahoe.com/t-shirt-design-contest-truckee-thursdays/) - Downtown Truckee Thursdays Launches T-Shirt Design Contest There's only a few days left to let your creative juices flow, entries are due Sunday, May 22. This post is from the Truckee Downtown Merchant Association and Switchback PR + Marketing, Inc. Remember the wonderful summertime community vibe of last year‟s Downtown Truckee Thursdays? Truckee Downtown Merchant - [Tour Historic Truckee](https://sunshinetahoe.com/tour-historic-truckee/) - Would you like to spend an amazing day in historic Truckee, California? Nicole Cheslock has paved the way. Enjoy - http://www.theweeklymagazineonline.com/fea/feat1.html - [Add a Little Humor](https://sunshinetahoe.com/add-a-little-humor/) - "The more you explain it, the more I don't understand it." - Mark Twain Staying on point and communicating key messages can become quite challenging in today's world of information overload. When contemplating your strategy please remember humor, it can offer a new angle to a tired message. The following is a quick overview of - [A Hike Like No Other...](https://sunshinetahoe.com/a-hike-like-no-other/) - If you have not yet attended Trails & Vistas, I highly encourage you to purchase your tickets for this annual, sell-out event. You will be enchanted, entertained and moved by the incredible art presented in raw nature on this two-hour expedition. If you would prefer to hike at a comfortable pace, Trails offers a leisure - [Truckee's Historic Haunted Tour Returns](https://sunshinetahoe.com/truckees-historic-haunted-tour-returns/) - It's baaaaack! With new haunts, new stories and a know-no-boundaries costume contest, the 2011 Historical Haunted Tour promises guests an unforgettable experience in historic Truckee on Thursday, October 20 and Friday, October 21, 2011. We’re delighted to announce that Moody’s Bistro and Lounge returns as this year’s host sponsor and the tours, departing every 15 - [By Mikal E. Belicove, Facebook Posting Techniques that Really Work](https://sunshinetahoe.com/by-mikal-e-belicove-facebook-posting-techniques-that-really-work/) - A dear friend recently published this succinct and interesting article, I find it a fresh perspective to a challenging subject. There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to "point and shoot," a new study from a San Francisco-based - [Truckee's 2011 Historical Haunted Tour Attracts Record Numbers and Donates More Than $9,000](https://sunshinetahoe.com/truckees-2011-historical-haunted-tour-attracts-record-numbers-and-donates-more-than-9000-to-beneficiaries/) - Save the dates for 2012 Historical Haunted Tour –Thursday, October 18 and Friday, 19, 2012 Truckee’s October 2011 Historical Haunted Tour raised more than $9,000: $4,640 was donated to the Truckee Donner Historical Society and $4,640 to Trails & Vistas. This was possible based on record ticket sales and proceeds from a prize packed raffle that took place - [The Magnificent Richardson House Could Be Yours](https://sunshinetahoe.com/the-magnificent-richardson-house-could-be-yours/) - The Richardson House has become a hub of great interest from potential buyers as of late. Up until this stage, it was a concept we weren’t ready to consider. After several emotional discussions, we have decided to open The Richardson House to the possibility of a sale. Our potential buyer could be a past guest that - [A Childhood without Nature?](https://sunshinetahoe.com/a-childhood-without-nature/) - To be honest, a childhood without nature is a concept I cannot grasp. My exposure to the great outdoors was almost immediate and the love almost as instantaneous. Like my parents, I was enchanted by the magic in the air. As I grew, the opportunities to play and explore exceeded, as did my partners in - [Truckee's Historic Haunted Tour Signs Host Sponsor](https://sunshinetahoe.com/truckees-historic-haunted-tour-signs-host-sponsor/) - For the 4th year in a row, Moody's Bistro Bar & Beats will graciously serve delightful libations to over 300 tour attendees. We are absolutely thrilled to announce the host sponsor of Truckee's 2012 Historic Haunted Tour - Moody's Bistro Bar & Beats! Share our gratitude by enjoying Moody’s delicious happy hour or popping - [Branding by Nature](https://sunshinetahoe.com/branding-by-nature/) - Dream Marketing Have you met Winter? She’s a Leonberger. Yes, Leonberger. The name is a derivative of Leonberg, Germany. The breed was created to look like lions in the late 1700’s to guard grand castles and large estates throughout southern Europe. Furthermore, they had a second role: to be a loving and loyal family companion. - [Marketing to Yourself - or Your Customer?](https://sunshinetahoe.com/marketing-to-yourself-or-your-customer/) - B2B Sales Pros Not Satisfied with Content in Campaigns RESEARCH BRIEF FROM THE CENTER FOR MEDIA RESEARCH According to a survey from Corporate Visions, 80% of B2B marketing and sales professionals say their demand generation campaigns are ineffective to semi-ineffective, Among those, content is the biggest challenge. 37% say the single most important factor hampering successful demand - [Trails & Vistas 2012 Preparing for Sell-Out](https://sunshinetahoe.com/trails-vistas-2012-preparing-for-sell-out/) - TICKETS ARE GOING FAST! BOOK NOW FOR SATURDAY, SEPT. 8 OR SUNDAY, SEPT. 9 Trail & Vistas is the only guided hike of its kind! Celebrating it's 9th year, Trails' is once again aligning the stars to enchant you on a hike like no other. As this is a sell-out event, I strongly encourage you - [A Hauntingly Good Time](https://sunshinetahoe.com/a-hauntingly-good-time/) - Join us for a night you won't soon forget. Only a few tickets are still available, don't miss out... SPONSORS CONTRIBUTE TO SUCCESS OF HALLOWEEN-INSPIRED FUNDRAISING EVENT THAT BENEFITS TRUCKEE DONNER HISTORICAL SOCIETY AND TRAILS & VISTAS Truckee, CA’s fourth annual Historical Haunted Tour offers an evening complete with entertaining storytelling, merriment and prize-packed raffle to raise funds for - [$16,000 Raised, Over 400 Spooked!](https://sunshinetahoe.com/16000-raised-over-400-spooked/) - Sold out four years in a row, Truckee’s Historical Haunted Tour has raised more than $31,000 total for Trails & Vistas and the Truckee Donner Historical Society since 2009. By Nicole Cheslock The Historical Haunted Tour began as an experiment by Sunshine Tahoe to support two nonprofit organizations and give an economic boost to historic - [Let's Get Real](https://sunshinetahoe.com/lets-get-real/) - Four years ago, while walking with a spring in my step after an incredibly informative conference day at AdTech, I stopped at Banana Republic. At that very moment, my phone rang... I was thrilled to see a familiar name behind the ring and then it hit me like a baseball bat - shopping at Banana - [Put Your Love of Drama to the Test](https://sunshinetahoe.com/put-your-love-of-drama-to-the-test/) - Call for Actors Seeking submissions for Actors for the Historical Haunted Tour of Truckee, October 17 & 18, 2013 Actors and other performing artists are invited to submit ideas and work samples for the Historical Haunted Tour of Truckee, Califonia. We need your talent to showcase Truckee’s Wild West Historical Haunts! This adult only fundraiser - [Kira Catanzaro Named 2014 Script Writer and Theatre Director](https://sunshinetahoe.com/kira-catanzaro-named-2014-script-writer-and-theatre-director/) - Sept. 6, 2013 Truckee's Historic Haunted Tour has been tabled for 2013, Kira will join us when the tour resumes in 2014. We will announce dates by January 1, 2014. Your support is appreciated and loved by all Trails & Vistas and Historic Haunted Tour Volunteers. Truckee's Beloved Historic Haunted Tour is pleased to announce - [Sunshine Tahoe Donates $10,000 To Tahoe Truckee's Trails & Vistas](https://sunshinetahoe.com/sunshine-tahoe-donates-10000-to-tahoe-truckees-trails-vistas/) - I am so proud to honor the creativity and sheer sense of wonder in Trails & Vistas’ annual art hikes. To recognize and support Nancy Tieken Lopez’ imagination and incredible talent, Sunshine Tahoe has donated $10,000 for Trails & Vistas 10th anniversary. Trails & Vistas’ art hikes blend world-class artistic expression with walking in - [Tahoe Rim Trail Association Trail Challenge](https://sunshinetahoe.com/tahoe-rim-trail-association-trail-challenge/) - Offering incredible views of Lake Tahoe and the Sierra Nevada, the 165-mile long Tahoe Rim Trail is one of the world’s most scenic trails. Established in Tahoe in 1981, the Tahoe Rim Trail Association is a membership-supported organization that maintains and enhances the Tahoe Rim Trail. “Our new program highlights alpine lakes and creeks, wildflower - [Historic Pony Express Celebration Giveaway Day](https://sunshinetahoe.com/historic-pony-express-celebration-giveaway-day/) - ON TAHOE RIM TRAIL Meet Pony Express re-ride riders and their horses in the Tahoe Meadows off of Mt. Rose Highway on Friday, Aug. 9 By Nicole Cheslock, NC Communications. The National Pony Express Association conducted a re-ride of the Pony Express Trail just last month. The ride, including a portion of the Tahoe Rim - [Trails & Vistas 10 Year Anniversary Hikes and Concert / Another Sell Out!](https://sunshinetahoe.com/trails-vistas-10-year-anniversary-hikes-and-concert-another-sell-out/) - ONE OF A KIND ART EXPERIENCE IN NATURE ONCE AGAIN A TREMENDOUS SUCCESS Award winning artists from all over the country performed during Trails & Vistas 10th anniversary art hikes which feature live music, original dance performances, poetry, storytelling, sculpture and painting on the Pacific Crest Trail (PCT) near Truckee and Lake Tahoe Sept. 7 - [What is your Heart Stone?](https://sunshinetahoe.com/what-is-your-heart-stone/) - For the past seven years I have had the absolute pleasure of attending a very special event, Trails & Vistas. As an experienced marketer, I still have difficulty explaining the event. Those of you that have attended Trails & Vistas often say the same when you leave the trail, all you know is that you - [What will you do for your Country?](https://sunshinetahoe.com/what-will-you-do-for-your-country/) - My father never misses an opportunity to remind me of how truly fortunate I am to be an American. Now that I am a mother, I always remind my son. Yes, I fly my flag out front of our home, cheer on our stars and stripes and proudly carry my American passport. This past week - [Sunshine's New Addition](https://sunshinetahoe.com/sunshines-new-addition/) - Hey everyone, my name is Maura Connor and I am the newest addition to Sunshine Tahoe. I have the wonderful opportunity of working with Christina until December. I'm excited to gain experience in the marketing and public relations fields and am even more excited to do so in the non-profit realm. Being the new girl - [PRSSA National Conference - Talking About Passion](https://sunshinetahoe.com/prssa-national-conference-talking-about-passion/) - This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was - [PRSSA Conference Recap](https://sunshinetahoe.com/prssa-conference-recap/) - It's hard to believe the PRSSA conference is over. Months of planning, preparations, fundraisers and anticipation occurred for those fabulous 5 days. It took me a few days after returning home to process everything I learned, everyone I met and the great impression the Nevada chapter left. There were so many great speakers and information - [Minority Report Advertising IS Right Around the Corner](https://sunshinetahoe.com/minority-report-advertising-is-right-around-the-corner/) - This article was drafted in March of 2010, now we're in January of 2014 and we're hardly ever using the word advertising anymore - at least in the true sense of its origination. Now we use keywords such as social media and sponsored media. Speaking of, the keyword machine has exploded and I suspect is - [Keywords Are It!](https://sunshinetahoe.com/keywords-are-it/) - I absolutely love this piece by Titus Hoskins, Hostway Web Resources or http://www.hostway.com Seven Powerful and Useful Keyword Marketing Tools By Titus Hoskins After years of running Web sites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings - [Historical Haunted Tour 2014, Truckee California](https://sunshinetahoe.com/historical-haunted-tour-2014-truckee-california/) - Guests from near and far will take to the streets of Truckee, CA for the fifth adults-only Historical Haunted Tour on Thursday, October 16 and Friday, October 17, 2014. During the walking tour, a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists, small groups of residents and visitors - [“MEADOWS TO MOUNTAINS - A CULTURAL JOURNEY"](https://sunshinetahoe.com/meadows-to-mountains-a-cultural-journey/) - Sunshine Tahoe is delighted to serve as Summit Sponsor for this one-of-a-kind annual hike series. By Nicole Cheslock Experience dancers, visual artists and musicians during the three-hour art hikes at Spooner Lake in the Lake Tahoe Nevada State Park on Sept. 6 and 7, 2014 | Tickets on sale April 22, 2014 (Earth Day) TRAILS - [A Toast and Taste of Summer, Thursday, June 5 @ 6:00 p.m. 2014](https://sunshinetahoe.com/a-toast-and-taste-of-summer-thursday-june-5-600-p-m-2014/) - A Tremendous Success! People living near and far gathered to celebrate unique wineries and microbreweries along with fine cuisine and specialty art in support of The Nevada Diabetes Association Sunshine Tahoe and the Tahoe Rim Trail Association (TRTA) were proud to have celebrated the special evening with The Nevada Diabetes Association. The popular event and - [Save the Date and Celebrate the Tahoe Rim Trail](https://sunshinetahoe.com/save-monday-sept-22-and-celebrate-the-tahoe-rim-trail/) - On Monday, September 22 at Coffeebar Reno the Tahoe Rim Trail Association will celebrate 33 years of Tahoe Rim Trail Stewardship Official Nevada 150 Event, Celebrating 33 years of the Tahoe Rim Trail Recognized as an "Official Event" as a part of Nevada's Sesquicentennial Celebration, Sunshine Tahoe and Coffeebar Reno are hosting - [Squeeze In Hosts Successful Tahoe Rim Trail Challenge Giveaway Day](https://sunshinetahoe.com/squeeze-in-hosts-successful-tahoe-rim-trail-challenge-giveaway-day/) - On Saturday, July 12 Squeeze In Hosted the Tahoe Rim Trail Assn. Trail Challenge @ Tahoe Rim Trail Carson Pass / Showers Lake I'm pleased to announced Squeeze In celebrated their second annual Tahoe Rim Trail Association (TRTA) Trail Challenge Giveaway. Three generations of the Squeeze In family were on the trail Saturday, July 12 - [Trails & Vistas Art Hike “Meadows to Mountains - A Cultural Journey”](https://sunshinetahoe.com/trails-vistas-art-hike-meadows-to-mountains-a-cultural-journey/) - Trails & Vistas Tickets are Moving - FAST! Don't miss the 2014 Trails & Vistas ArtHike and World Music Concert that is sure to be an event like no other. Trails & Vistas Art Hike “Meadows to Mountains” will include more than 60 participating artists including musicians, dancers, poets, singers and visual artists will perform - [KOLO 8 News Now Took the Reigns for the Tahoe Rim Trail Challenge on Saturday, Aug. 23](https://sunshinetahoe.com/kolo-8-news-now-took-the-reigns-for-the-tahoe-rim-trail-challenge-on-saturday-aug-23/) - KOLO 8 NEWS NOW ON THE TAHOE RIM TRAIL Where's McLeod? Giveaway Day Your favorite news team hits the trail with you! The Tahoe Rim Trail Association's next, "Where's McLeod? Giveaway Day" made headlines with KOLO 8 News Now! Reno's regional news station has stepped up to this year's challenge and enjoyed the trail with their news - [Sponsors Saluted at Official Nevada Sesquicentennial Anniversary Celebration](https://sunshinetahoe.com/tahoe-rim-trail-association-salutes-tahoe-rim-trail-challenge-sponsors-at-official-nevada-sesquicentennial-anniversary-celebration/) - Coffeebar Reno and Sunshine Tahoe are pleased to host this celebration for the Tahoe Rim Trail Association (TRTA), their Trail Challengers and the sponsors that have helped to ensure the success of this new and rewarding program. This year over 2,300 miles were traveled by the 452 Trail Challenge members on the 165-mile Tahoe - [Here's How a Thank You Goes a Long Way](https://sunshinetahoe.com/heres-how-a-thank-you-goes-a-long-way/) - Would you like to be a gracious recipient of funds, support and camaraderie? Take a tip from Shannon Skarrit, Director of Membership & Outreach for the Tahoe Rim Trail Association. After a great celebration at Coffeebar on Monday, Sept. 22 (see prior post) - I, along with a few others, received the following notes the - [Don't Miss Truckee's 2014 Historical Haunted Tour](https://sunshinetahoe.com/dont-miss-truckees-2014-historical-haunted-tour/) - Thursday, Oct. 16 and Friday, Oct. 17 $40 | Tours every 15 minutes starting at 4:30 p.m. and last approximately one hour and 45 minutes. The Weekly Magazine, by Nicole Cheslock During Truckee’s heyday, murders were not uncommon. Though the spirits that still roam the streets are not all suffering souls, there are a few - [Truckee's 2014 Historical Haunted Tour is a Wrap - Five Years of Phenomenal Success](https://sunshinetahoe.com/truckees-2014-historical-haunted-tour-is-a-wrap-five-years-of-phenomenal-success/) - Truckee's Infamous Historical Haunted Tour Hosted Over 450 Guests Trails and Vistas, Sunshine Tahoe, Truckee residents and attendees from near and far enjoyed another sell-out event - this year to a global audience. A gracious thank you to our volunteers, sponsors and donors the ensure the success of this fundraiser. More details to follow, in - [Ready for the Pitch? Or Just Another Press Release?](https://sunshinetahoe.com/ready-for-the-pitch-or-just-another-press-release/) - I stumbled upon this article a few days ago and it resonated with me on so many levels. I hope you feel the same after reading. I'm astounded that when it comes to PR we are still plugging away utilizing old school tactics. Guess what, they work - as long as you work also. Kate - [Open House at Spin Games](https://sunshinetahoe.com/open-house-at-spin-games/) - NCET STYLE - And since we're in gaming, a few games will be on-hand for your entertainment. Winners will receive gift certificates to Squeeze In, Campo and Coffeebar Reno From NCET - Reno startup, Spin Games, is at the forefront of new gaming technology. Its core technology was developed to address the need for mobile - [8 Things Successful People Don't Do](https://sunshinetahoe.com/8-things-successful-people-dont-do/) - By Eduardo Perez, Results-Oriented Innovative Operations & Strategy Leader at Capital One I just had to share this, it's too good. Now, go forward and burn that twilight and midnight oil. 8 Things Successful People Don't Do Jan 23, 2015 There are a set of characteristics that I have observed highly successful people not do. This is - [Christina Joins Keep Truckee Meadows Beautiful Advancement Committee, April 2015](https://sunshinetahoe.com/christina-joins-keep-truckee-meadows-beautiful-advancement-committee-april-2015/) - I am pleased to be a part of an organization that is near and dear to my heart, Keep Truckee Meadows Beautiful (KTMB). As a former board member, the option to once again join the star power of this organization upon moving back to the Truckee Meadows was an easy decision. This will be the - [Tahoe Rim Trail Challenge, Sunshine Tahoe Sponsors First Ever Equestrian Team](https://sunshinetahoe.com/tahoe-rim-trail-challenge-sunshine-tahoe-sponsors-first-ever-equestrian-team/) - Sunshine Tahoe Sponsors 2015 Equine Team Sunshine Tahoe is thrilled to sponsor the first ever Equine Team for the 2015 Tahoe Rim Trail (TRT) Challenge, the first 50 riders to sign-up will become an Equine Trail Ambassador and receive a free team membership. “Sunshine Tahoe is always trying to find unique ways to sponsor organizations - [Truckee's 2015 Historical Haunted Tour Another Wicked Success](https://sunshinetahoe.com/truckees-2015-historical-haunted-tour-another-wicked-success/) - The 2015 Historical Haunted Tour was another sell-out affair. Thank you for supporting Truckee's most notorious fall event. “Expect clandestine affairs, carousing, gun fights, and unforgettable stories,” shares original tour producer Christina Stoever-Young of Sunshine Tahoe. Sunshine Tahoe partners with Trails & Vistas to support local arts education. As a sponsor of the Truckee Haunted - [Nevada Women's Fund Board Appointment, 2016](https://sunshinetahoe.com/nevada-womens-fund-board-appointment-2016/) - I was recently invited to join the Nevada Women's Fund (NWF) Board of Directors, a new position that I'm honored to hold. This particular organization holds a very near and dear place within my heart. In the 1990's, I was honored to graduate from the Nevada Women's Fund Professional Development Series. The course, which took - [Spin Games and Sunshine Tahoe Invite YOU to Raise the River](https://sunshinetahoe.com/spin-games-and-sunshine-tahoe-invite-you-to-raise-the-river/) - KTMB Announces Inaugural Fundraiser Raise the River 2016 Join Keep Truckee Meadows Beautiful (KTMB) and Mark Estee Events for an evening of culinary delight in the Sensory Garden Guests will enjoy culinary delights by chef Mark Estee’s Mark Estee Events, local craft libations, entertainment, and sensory activities at the Sensory Garden in Idlewild Park, Reno - [Power of the Purse 2016](https://sunshinetahoe.com/power-of-the-purse-2016/) - The Nevada Women’s Fund annual Power of the Purse event is Reno’s premiere holiday shopping experience. This is a GREAT event to get a head start on holiday shopping while donating to a locally focused organization. This year the Nevada Women’s Fund brings together local boutiques, artisans and vendors selling one-of-a-kind gifts, hand-made artisan jewelry, - [SIGN-UP NOW: Christmas Tree Recycling 2016 / 2017](https://sunshinetahoe.com/sign-up-now-christmas-tree-recycling-2016-2017/) - After the holiday rush, be a part of giving back to our community and environment by volunteering for one of Keep Truckee Meadows Beautiful's largest programs, Christmas Tree Recycling. Ask a few friends, family and/or colleagues to join you for a few hours of truly unique camaraderie that can only be acquired by schlepping trees in - [Nevada Women's Fund Urges the Community to #BeBoldForChange](https://sunshinetahoe.com/nevada-womens-fund-urges-the-community-to-beboldforchange/) - The 2017 International Women’s Day, March 8, 2017, provides a powerful reminder that women can #BeBoldForChange. This philosophy is nothing new to the Nevada Women’s Fund, an organization that exemplifies that spirit daily in its work throughout northern Nevada. Since its founding in 1982, the NWF has raised more than $7.1 million from the local community to fund educational - [Truckee River Photographers WANTED](https://sunshinetahoe.com/truckee-river-photographers-wanted/) - On behalf of Keep Truckee Meadows Beautiful and the One Truckee River initiative, I invite you and yours to participate in a new photo contest featuring images of the heart of Northern Nevada - The Truckee River. If you have yet to take that perfect shot, no need to fret, the application process is open - [Women of Achievement 2017](https://sunshinetahoe.com/women-of-achievement-2017/) - The annual Salute to Women of Achievement luncheon is NWF’s signature event that honors women in the region for their professional, personal and community achievements. Honorees participate in a day of professional development activities and a recognition luncheon honoring them. Nevada Women’s Fund Announces 2017 Salute to Women of Achievement Hall of Fame Honoree Norma Webster - [Keep Truckee Meadows Beautiful's 2017 Raise the River](https://sunshinetahoe.com/keep-truckee-meadows-beautifuls-2017-raise-the-river/) - AUGUST 21, 2017 UPDATE: RAISE THE RIVER SOLD OUT WITH OVER 400 ATTENDEES, THANK YOU FOR YOUR SUPPORT Keep Truckee Meadows Beautiful (KTMB) invites you to ignite your senses for its 2nd Annual Raise the River fundraiser at Idlewild Park's Sensory Garden on Thursday, August 17, 2017. Guests will enjoy culinary delights by my favorite - [Trails and Vistas Art In Nature Hikes, 2017](https://sunshinetahoe.com/trails-and-vistas-art-in-nature-hikes-2017/) - Saturday, Sept. 9 and Sunday, Sept. 10 at Galena Creek Park Check "out" of technology and "in" to nature this Sept. 9th and 10th for Trails and Vistas. If you haven't already, click the link below and reserve your hike time for this unique and unforgettable experience. Taking place in Reno's backyard, Galena will provide - [Nevada Women's Fund Gives Over $300,000](https://sunshinetahoe.com/nevada-womens-fund-gives-over-300000/) - The Nevada Women’s Fund (NWF) is pleased to announce that $314,390 in community grants and individual scholarships have been awarded to nine area nonprofit organizations and 71 northern Nevada women. Since its inception in 1982, the NWF has distributed more than $7.4 million in scholarships and grants to inspire achievement in women and families in - [Nevada Women’s Fund’s Power of the Purse Celebrates 10th Anniversary](https://sunshinetahoe.com/nevada-womens-funds-power-of-the-purse-celebrates-10th-anniversary-friday-nov-17-at-the-downtown-reno-ballroom/) - Power of the Purse, Reno’s premier shopping and socializing event benefitting the Nevada Women’s Fund (NWF), returns to the Downtown Reno Ballroom on Friday, Nov. 17 from 5 to 9 p.m. Proudly celebrating 10 years, the annual tradition continues to link northern Nevadans to quality local vendors as a way to encourage holiday season shopping - [Women of Achievement Luncheon, Thursday, May 24, 2018](https://sunshinetahoe.com/women-of-achievement-luncheon-thursday-may-24-2018/) - The Nevada Women’s Fund invites you to recognize an outstanding woman in your organization, field of work or community for her inspiring contributions at this year’s Salute to Women of Achievement luncheon on May 24, 2018. This unique event celebrates the determination, passion and dedication of women in our community and the businesses that support - [KTMB's 3rd Annual Raise the River, August 16, 2018](https://sunshinetahoe.com/ktmbs-3rd-annual-raise-the-river-august-16-2018/) - Post Event Update: A TREMENDOUS SUCCESS! ALMOST 500 GUESTS ENJOYED A UNIQUE AND ENGAGING GARDEN PARTY IN AN EFFORT TO RAISE FUNDING FOR KTMB EDUCATION PROGRAMMING, SHAPING THE FUTURE STEWARDS OF OUR BEAUTIFUL COMMUNITY. Join KTMB, Title Sponsor NV Energy and celebrity Chef Mark Estee for an evening of culinary delight in the Sensory Garden - [2018 Power of the Purse](https://sunshinetahoe.com/2018-power-of-the-purse/) - Power of the Purse 2018 - [KTMB’s Christmas Tree Recycling Program is open now through January 7, 2019](https://sunshinetahoe.com/ktmbs-christmas-tree-recycling-program-is-open-now-through-january-7-2019/) - Reno, NV (December 28, 2018) — As residents of the Truckee Meadows buy Christmas trees and begin decorating their holiday centerpiece, local nonprofit Keep Truckee Meadows Beautiful is spreading the word about what to do with the trees when it’s time to take them down. Keep Truckee Meadows Beautiful (KTMB) will be hosting its 25th annual - [Christmas Tree Recycling Program Results](https://sunshinetahoe.com/christmas-tree-recycling-program-results/) - Keep Truckee Meadows Beautiful (KTMB) just finished hosting its 25th annual Christmas Tree Recycling program. “This year we recycled over 10,000 trees with the help of over 324 volunteers. This program allows each resident who recycles their tree to have a meaningful impact at our local parks” said Christi Cakiroglu, Executive Director at KTMB. “Each tree - [Pony Express Letters for Veterans](https://sunshinetahoe.com/pony-express-letters-for-veterans/) - The Pony Express and Reno Rodeo Association will honor veterans at the 100 Year Anniversary of the Reno Rodeo on Patriots Night. On June 21, 2019 in the Reno Rodeo Main Arena, The National Pony Express Association (NPEA) will be delivering Pony Letters for Veterans via horseback at the Reno Rodeo on Patriots Night. These - [Raise the River 2019](https://sunshinetahoe.com/raise-the-river-2019/) - KTMB Announces 4th Annual Event: KTMB’s Raise the River 2019 Join KTMB, Title Sponsor Renown Health and celebrity Chef Mark Estee for an evening of culinary delight in the Sensory Garden Keep Truckee Meadows Beautiful (KTMB) invites residents and visitors of the Truckee Meadows to ignite their senses for a good cause at KTMB’s 4th - [Nevada Women's Fund Awards $50,000 to Nevada Youth Empowerment Project and Dress For Success](https://sunshinetahoe.com/nevada-womens-fund-awards-50000-to-nevada-youth-empowerment-project-and-dress-for-success/) - Nevada Women’s Fund, with a mission of inspiring achievementin women and families, awards funding to Nevada Youth Empowerment Project to provide self sufficiency housing for homeless girls and to Dress for Success empowering women to achieve economic independence. Grants are annually awarded to community organizations or programs providing assistance to women and children.These dollars have assisted - [Shop, Wine & Dine!](https://sunshinetahoe.com/shop-wine-dine/) - Please join us for the ultimate girls’ night out! Don’t miss this unique and festive shopping experience featuring more than 60 boutiques, artisans and local vendors selling one-of-a-kind gifts, home décor items, beauty products, jewelry and much more. Enjoy delicious holiday fare and spirits that will warm you down to the tips of your toes. - [Raise the River 2020](https://sunshinetahoe.com/raise-the-river-2020/) - Go Green with Keep Truckee Meadows Beautiful for Saint Patricks Day Tickets on Sale Tuesday, March 17 @ 8:00 a.m. https://ktmb.org/raisetheriver/ - [Women of Achievement 2020](https://sunshinetahoe.com/women-of-achievement-2020/) - Dear Women of Achievement Sponsor, Like you, we have been closely monitoring the novel coronavirus (COVID-19) pandemic. And as we’ve been watching this unfold, we’ve been constantly asking ourselves – how can we best serve our community? Following the guidance of the United States Centers for Disease Control and Prevention (CDC) and the State of Nevada, - [Keep Truckee Meadows Beautiful Launches New Online Recycling Guide](https://sunshinetahoe.com/keep-truckee-meadows-beautiful-launches-new-online-recycling-guide/) - Do you ever find yourself wondering how to properly dispose of various items? If you’ve ever asked questions like “Can this be recycled?”, “What should I do with leftover paint?”, or “Why can’t I recycle plastic bags curbside?”, then Keep Truckee Meadows Beautiful (KTMB) has the answer for you! In an effort to help our - [Over $200,000 in Scholarships Awarded in 2020](https://sunshinetahoe.com/over-200000-in-scholarships-awarded-in-2020/) - "During this challenging year, the Nevada Women’s Fund is thrilled to continue its mission of empowering women,” said Isabelle Wilson, CEO for the Nevada Women’s Fund. “The women and organizations who received funding can continue furthering their goals, and we are immensely grateful to be part of their story." For the 2020-2021 academic year, 89 - [Courage spreads, too.](https://sunshinetahoe.com/courage-spreads-too/) - Join Nevada Women’s Fund for the 2021 Salute to Women of Achievement The Nevada Women’s Fund is pleased to announce the 2021 Salute to Woman of Achievement is scheduled for Thursday, May 27, from 11:45 a.m.to 1p.m. “Although this year’s event will be organized differently due to Covid, we remain very proud to move forward with recognizing and celebrating the determination, passion and - [KTMB is back in the Sensory Garden for annual Raise the River fundraiser event](https://sunshinetahoe.com/keep-truckee-meadows-beautiful-will-be-back-in-the-sensory-garden-at-idlewild-park-for-their-annual-raise-the-river-fundraiser-event-on-thursday-august-19-2021/) - This year’s event powered by NV Energy. Keep Truckee Meadows Beautiful's annual Raise the River Fundraiser event is back, live and in-person, at the Sensory Garden in Idlewild Park Reno, on Thursday, August 19, 2021! KTMB invites residents to ignite their senses for a good cause at KTMB's 6th annual Raise the River Fundraiser presented by - [2021 Nevada Women's Fund Scholarship Reception](https://sunshinetahoe.com/2021-nevada-womens-fund-scholarship-reception/) - [vc_row][vc_column][us_hwrapper][vc_column_text] In 2021, Nevada Women’s Fund (The Fund) received over 900 applications for educational funding from women throughout Northern Nevada. The Allocations Committee, serving the specific mission of The Fund, spent several months reading each application, reviewing applicants on financial need, community service, interest in serving the community-at-large in their field of study and personal - [Nevada Women's Fund Annual Power of the Purse](https://sunshinetahoe.com/nevada-womens-fund-annual-power-of-the-purse/) - "One of the most successful education-based fundraisers for women of all ages in the western states," states Christina Stoever Young member of Nevada Women's Fund board of directors. You may purchase purse raffle tickets now through the night of the event. The raffle will be held live online and you must be watching to win. - [Enjoy Mindfulness with Trails & Vistas Guides: 2 Locations, 2 Weekends!](https://sunshinetahoe.com/enjoy-mindfulness-with-trails-vistas/) - [vc_row][vc_column][vc_column_text]A Mindfulness Hike for adults will be a gentle journey where you consciously engage your senses when out hiking to help relax both mind and body. A Mindfulness Art Hike also deepens our connection to the natural world.[/vc_column_text][us_separator][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text] Wildflower Art Hike [/vc_column_text][us_separator size=”small” show_line=”1″ thick=”2″ style=”dotted”][vc_column_text] July 16 & 17 Webber Lake/Lacey Meadows Art - [Salute to Women of Achievement: June 30 at GSR](https://sunshinetahoe.com/women-of-achievement-luncheon-june-30-at-gsr/) - [vc_row][vc_column][vc_column_text] The 2022 Salute to Women of Achievement in-person luncheon will be on June 30. This unique event celebrates the determination, passion, and dedication of women in our community and the businesses that support them. Coming from all walks of life, we will celebrate women who meaningfully contribute to their workplace, families, and community. [/vc_column_text][vc_column_text] - [Largest Scholarships (Ever) Awarded at NWF Scholarship Reception](https://sunshinetahoe.com/largest-scholarships-ever-awarded-at-nwf-scholarship-reception/) - [7th Annual Raise the River Event](https://sunshinetahoe.com/7th-annual-raise-the-river-event/) - [Volunteers needed for September 24th Truckee River Clean-up event](https://sunshinetahoe.com/volunteers-needed-for-september-24th-truckee-river-clean-up-event/) - [Save the Date: Power of the Purse Nov 18, 2022](https://sunshinetahoe.com/save-the-date-power-of-the-purse-nov-18-2022/) - Who doesn’t like a night out with girlfriends supporting a great cause? Well, you are in luck. It’stime for Nevada Women’s Fund Power of the Purse. For the 15th year, this annual event kicksoff the start of the holiday shopping season. “We really want to send the message that it's a fundraiser to empower the - [Christina Stoever Young joins STEP2 Board of Directors](https://sunshinetahoe.com/christina-stoever-young-joins-step2-board-of-directors/) - RENO, Nevada -- Sunshine Tahoe founder Christina Stoever Young has been named to the Board of Directors of STEP2, a Reno-based nonprofit that helps women experiencing substance use disorders participate in rehabilitation services. “Our board of directors in incredibly lucky to have her join us,” said Mari Hutchinson, Chief Executive Officer of STEP2. “She came - [STEP2 Announces New Event to Celebrate Soup Month](https://sunshinetahoe.com/step2-announces-new-event-to-celebrate-soup-month/) - Reno Soup Week: January 22-29, 2023 Soup Passports start at $40 per person and can be purchased by visiting RenoSoupWeek.com. *SOLD OUT* Sales will end on January 15, 2023, or when sold out. January is National Soup Month, and STEP2 invites the community to celebrate this with a warm and wonderful week of tasty soup - [Celebrating 2022 and Welcoming 2023 with Trails & Vistas](https://sunshinetahoe.com/celebrating-2022-and-welcoming-2023-with-trails-vistas/) - Trails & Vistas was founded on the practice of celebrating the arts and nature, and we are incredibly grateful for your investment in our art and cultural programs since 2004. Trails & Vistas’ mission is to create community by celebrating the arts and nature. In 2022, we strengthened our partnership with members of the Washoe ## Pages - [Home](https://sunshinetahoe.com/) - Discover current partnerships and commitments of SUNSHINE - A business designed to enhance partnerships, strengthen exposure, inspire creativity, and captivate well-intended efforts ripe for success. - [The Legacy Initiative](https://sunshinetahoe.com/legacy/) - The Legacy Initiative A New Tradition is Born We invite you to become a Founder of the Legacy Initiative!Not simply to give — but to build something that will endure for generations. Our land-grant foundation, throughout the notable accomplishments and milestone achievements of our rich history, has passed this important responsibility onto all of us. - [Legacy Founder](https://sunshinetahoe.com/legacy-founder/) - [About](https://sunshinetahoe.com/about/) - Christina Stoever Young, the owner of Sunshine Tahoe, is a marketer by profession, an environmentalist at heart and a parent by divine design. Learn more about her qualifications, memberships and activities. - [Accessibility statement](https://sunshinetahoe.com/accessibility-statement/) - Accessibility Statement for sunshinetahoe.com Sunshine Tahoe is committed to ensuring digital accessibility for people with disabilities. We are continually improving the user experience for everyone and applying the relevant accessibility standards. Conformance status The Web Content Accessibility Guidelines (WCAG) defines requirements for designers and developers to improve accessibility for people with disabilities. It defines three - [Events & Press Releases](https://sunshinetahoe.com/events/) - Charitable Giving & FUNdraising Rising Together: Watching Hope Take Shape When DVRC first shared the vision for its new shelter and resource center, it existed as blueprints, renderings, and a promise—a Read More » August 2, 2026 Charitable Giving & FUNdraising Giving Day: The Wolf Pack Way Raises $1.1M Annual Giving Day at University of Nevada, - [Search Results Page](https://sunshinetahoe.com/search-results-page/) - [vc_row][vc_column][us_post_title tag=”h1″ css=”%7B%22default%22%3A%7B%22margin-bottom%22%3A0%7D%7D”][us_separator][us_grid post_type=”current_query” pagination=”ajax” pagination_btn_text=”Show More” pagination_btn_style=”5″ pagination_btn_fullwidth=”1″ items_layout=”blog_14″ columns=”1″][/vc_column][/vc_row] ## Landing Pages - [Truckee Research Project](https://sunshinetahoe.com/truckee-research-project/) - Your VoiceWe want to hear it!Many MindsThe more feedback, the better.One CommunityWhere residents become neighborly friends. Together For Truckee Are you familiar with Martis Camp Foundation? How do you feel about their current involvement in the community? We need your perspective!We’ll even give you one (1) gourmet coffee from Coffeebar (on us), because we value ## Categories - [General](https://sunshinetahoe.com/category/general/) - General news or opinions - [Charitable Giving & FUNdraising](https://sunshinetahoe.com/category/charitable-giving-fundraising/) - Do not choose this as a category. It’s simply an umbrella and you should choose the specific organization within it, instead. - [Career & Marketing Advice](https://sunshinetahoe.com/category/career-marketing-advice/) - Steps you can take from someone that’s been there - [Keep Truckee Meadows Beautiful](https://sunshinetahoe.com/category/charitable-giving-fundraising/keep-truckee-meadows-beautiful/) - [Nevada Women's Fund](https://sunshinetahoe.com/category/charitable-giving-fundraising/nevada-womens-fund/) - [Tahoe Rim Trail](https://sunshinetahoe.com/category/charitable-giving-fundraising/tahoe-rim-trail/) - [Truckee History & Haunts](https://sunshinetahoe.com/category/charitable-giving-fundraising/truckee-history-and-haunts/) - [Trails & Vistas](https://sunshinetahoe.com/category/charitable-giving-fundraising/trails-and-vistas/) - [STEP2](https://sunshinetahoe.com/category/charitable-giving-fundraising/step2/) - [Nevada Alumni Association](https://sunshinetahoe.com/category/charitable-giving-fundraising/nevada-alumni-association/) - 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Long](https://sunshinetahoe.com/tag/a-j-long/) - [Nevada Grant Program](https://sunshinetahoe.com/tag/nevada-grant-program/) - [Norma Webster](https://sunshinetahoe.com/tag/norma-webster/) - [Sage Ridge School](https://sunshinetahoe.com/tag/sage-ridge-school/) - [Women of Achievement](https://sunshinetahoe.com/tag/women-of-achievement/) - [Chef Mark Estee](https://sunshinetahoe.com/tag/chef-mark-estee/) - [Christi Cakiroglu](https://sunshinetahoe.com/tag/christi-cakiroglu/) - [Davidson's Organics](https://sunshinetahoe.com/tag/davidsons-organics/) - [Great Basin Brewing Company](https://sunshinetahoe.com/tag/great-basin-brewing-company/) - [Idlewild Park](https://sunshinetahoe.com/tag/idlewild-park/) - [KTVN Channel 2 News](https://sunshinetahoe.com/tag/ktvn-channel-2-news/) - [NOW Foods](https://sunshinetahoe.com/tag/now-foods/) - [Seven Troughs Distilling Company](https://sunshinetahoe.com/tag/seven-troughs-distilling-company/) - [Tahoe Blue Vodka](https://sunshinetahoe.com/tag/tahoe-blue-vodka/) - [The Union Carson City](https://sunshinetahoe.com/tag/the-union-carson-city/) - [Tim Dunn Reno Photographer](https://sunshinetahoe.com/tag/tim-dunn-reno-photographer/) - [Whole Foods Market](https://sunshinetahoe.com/tag/whole-foods-market/) - [Forest Dancers](https://sunshinetahoe.com/tag/forest-dancers/) - [Galena Art Hike](https://sunshinetahoe.com/tag/galena-art-hike/) - [Motoshi Kosako harpist Trails and Vistas](https://sunshinetahoe.com/tag/motoshi-kosako-harpist-trails-and-vistas/) - [Nava Dance Collective Trails and Vistas](https://sunshinetahoe.com/tag/nava-dance-collective-trails-and-vistas/) - [Persian Music Fared Shafinury Trails and Vistas](https://sunshinetahoe.com/tag/persian-music-fared-shafinury-trails-and-vistas/) - [Reno Tahoe Art Hike](https://sunshinetahoe.com/tag/reno-tahoe-art-hike/) - [Tim Eriksen Trails and Vistas](https://sunshinetahoe.com/tag/tim-eriksen-trails-and-vistas/) - [Nevada Children's Cancer Foundation](https://sunshinetahoe.com/tag/nevada-childrens-cancer-foundation/) - [Nevada Women's History Project](https://sunshinetahoe.com/tag/nevada-womens-history-project/) - [Northern Nevada HOPES](https://sunshinetahoe.com/tag/northern-nevada-hopes/) - [Northern Nevada Literacy Council](https://sunshinetahoe.com/tag/northern-nevada-literacy-council/) - [Northern Nevada Scholarships](https://sunshinetahoe.com/tag/northern-nevada-scholarships/) - [Safe Embrace](https://sunshinetahoe.com/tag/safe-embrace/) - [Terry Lee Wells Discovery Museum](https://sunshinetahoe.com/tag/terry-lee-wells-discovery-museum/) - [The Assistance League of Northern Nevada](https://sunshinetahoe.com/tag/the-assistance-league-of-northern-nevada/) - [The Empowerment Center](https://sunshinetahoe.com/tag/the-empowerment-center/) - [106.9 More FM](https://sunshinetahoe.com/tag/106-9-more-fm/) - [Alice 96.5](https://sunshinetahoe.com/tag/alice-96-5/) - [Foundry](https://sunshinetahoe.com/tag/foundry/) - [Renown Health](https://sunshinetahoe.com/tag/renown-health/) - [Silver Legacy](https://sunshinetahoe.com/tag/silver-legacy/) - [bret frey](https://sunshinetahoe.com/tag/bret-frey/) - [jackson stoever](https://sunshinetahoe.com/tag/jackson-stoever/) - [jami frey](https://sunshinetahoe.com/tag/jami-frey/) - [jennifer wathen](https://sunshinetahoe.com/tag/jennifer-wathen/) - [Lt. Heather "Lucky" Penny](https://sunshinetahoe.com/tag/lt-heather-lucky-penny/) - [siobhan mcandres](https://sunshinetahoe.com/tag/siobhan-mcandres/) - [City of Reno Parks and Recreation](https://sunshinetahoe.com/tag/city-of-reno-parks-and-recreation/) - [The Grove](https://sunshinetahoe.com/tag/the-grove/) - [Washoe County Youth Fundraiser](https://sunshinetahoe.com/tag/washoe-county-youth-fundraiser/) - [watershed education](https://sunshinetahoe.com/tag/watershed-education/) - [Bartley Ranch Regional Park](https://sunshinetahoe.com/tag/bartley-ranch-regional-park/) - [Reno Sports Complex](https://sunshinetahoe.com/tag/reno-sports-complex/) - [Shadow Mountain Sports Complex](https://sunshinetahoe.com/tag/shadow-mountain-sports-complex/) - [Truckee Meadows Fire Station](https://sunshinetahoe.com/tag/truckee-meadows-fire-station/) - [National Pony Express](https://sunshinetahoe.com/tag/national-pony-express/) - [Nevada Pony Express Letters for Veterans](https://sunshinetahoe.com/tag/nevada-pony-express-letters-for-veterans/) - 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