Welcome to Sunshine   Subscribe to Our Feed

Let a little Sunshine into your world.

Open House at Spin Games

Published by Christina on January 12, 2015, in Case Studies, General, Recent Projects, Social Media, Startups

NCET STYLE –

And since we’re in gaming, a few games will be on-hand for your entertainment. Winners will receive gift certificates to Squeeze In, Campo and Coffeebar Reno

From NCET – Reno startup, Spin Games, is at the forefront of new gaming technology. Its core technology was developed to address the need for mobile technology for the $200 million for-wager industry; Spin Games is also using that same technology to build applications for the $3 billion social gaming industry. (Yes, you read that right – the social gaming, non-wager gaming industry is much larger than the for-wager industry!)

Join us at Tech Wednesday on January 14 for a look at Spin Games’ new office space at 100 Washington Street. Hear how this small, local company is revolutionizing gaming with HTML5-based technology that is transforming the way gaming content is delivered. Spin Games has created such technologies as (MIG) Multi-player Interactive Gaming TM, multi-level progressives, and new applications that allow players to use their own mobile devices to play community-based games for-wager or social gaming. Don’t miss this opportunity to meet the mathematicians, programmers, engineers, graphic artists and the local team that brings these games to life. (Spin Games also has a creative center in Bangkok, Thailand.)

Company President Kent Young will share his perspective on the future of gaming and discuss how casinos are evolving to embrace mobile gaming. He has worked in the industry for more than 25 years and is affectionately known as the “penny slot guy” for his role in bringing the popular games to the U.S. market. His expertise in finding new niches in which to evolve is the driving force behind Spin Games. Learn more about Spin Games at spingames.net Register today – Wednesday, January 14, 2015, 5:30 > 7:30 * $15 – NCET members
* $25 – non-members
* $10 – Children under 18 accompanied by parent or adult guardian NCET events have been selling out! RSVP early so you don’t miss this great event. NCET members receive substantial discounts on NCET events and your membership pays for itself quickly. Join NCET now and save! Spin Games Reno
100 Washington St.,
Reno, NV 89501, USA.

The fine print:

  • We encourage you to pay in advance as there’s a $10 service charge if you pay at the door.
  • No-shows will be charged the full amount of the reservation unless cancelled at least 48 hours before the event.

For more information, contact NCET at (775) 453-0130 or info@NCET.org

 

Ready for the Pitch? Or Just Another Press Release?

Published by Christina on December 4, 2014, in Career Advice, Case Studies, General, Grammar, Social Media, Startups

I stumbled upon this article a few days ago and it resonated with me on so many levels. I hope you feel the same after reading. I’m astounded that when it comes to PR we are still plugging away utilizing old school tactics. Guess what, they work – as long as you work also.

Kate Finley is going to give you a few tips and I will add my two cents by stating that if your intent is to obtain more positive press coverage in 2015, be sure to print this blog and put it on display in your office. To boot, visit another blog from a hip new agency in my hometown http://theabbiagency.com/top-5-tips-writing-perfect-press-release/ and check out their top five tips to writing a press release (beware, you may crave a cupcake after you absorb the sample press release). The synergy between the two is astounding!

One last thought, don’t worry if you’ve already made a few mistakes, we all do. I was guilty of one myself this past fall. Buck-up, take responsibility for your efforts, strive to reach a new level within your media relationships and don’t fret about the past. What’s done is done. Onward.

Kate Finley is founder and CEO of Belle Communications, an integrated communications agency in Columbus, Ohio specializing in PR, social media and content marketing for food, restaurant and startup brands. A version of this article originally appeared on Muck Rack, a service that enables you to find journalists by searching their bios, tweets and articles, and pitch them to get more press.

11 reasons why journalists don’t reply to your pitches

Don’t automatically blame the arrogant reporter for ignoring your pitch. Instead, assume the problem lies on your end. You might be surprised at the ROI of your attitude change.
By Kate Finley | Posted: December 2, 2014
No matter how long you’ve been in PR, there are times when you feel like you pitch into an abyss of silence and rejection. The lack of replies causes you to feel insecure. You question your ability to get coverage for your client.The good news: The lack of a reply almost never means a journalist hates you. Take that off your list. Often no response simply calls for assessing your pitch and making needed adjustments. 

To increase your odds of a reply, use this list of often-overlooked mistakes:

1. You have the wrong contact. Even if you worked with the journalist recently, she could be on vacation. Her publication could have shifted coverage or moved to a different outlet. Her job in her media outlet could have changed. Even after you consult Muck Rack, it’s better to be sure before you send that pitch. Call the receptionist or newsroom to ask if so-and-so is still the correct contact for what you’re pitching. Warning: Don’t ask for “the person who covers news.” You may get stuck with a gatekeeper who promises you he’ll “pass your information on,” i.e., a dead end.

2. You didn’t research. It’s essential to conduct due diligence before pitching a story. I can’t tell you how many pitches I’ve gotten that had nothing to do with our business blog. Warning: Great writing won’t save your pitch if it goes to the wrong inbox.

3. Your pitch is too long. Journalists are very busy. For every relevant pitch they receive, dozens or hundreds of pitches miss the mark and get deleted. Get to the point right away by answering these questions: Is my news tailored to this outlet and its editorial preferences? Is my news unique and interesting? Is my news time-sensitive? Does it have a clear call to action?

4. Your email subject line was misleading or uninteresting. Keep your subject line short enough for mobile. Capture attention right away and don’t mislead. Warning: If you try to use trickery like adding “Re:” or “Fwd:” before your subject line, you risk being pegged as a spammer. You can count on that journalist promptly deleting your emails.

5. You didn’t offer a compelling story. Just because you’ve been asked to “place” a news release doesn’t mean journalists want to cover it. Home in on the story. Humanize your pitch as much as possible. Consider moving beyond the simple facts. Propose potential story ideas.

6. You didn’t create a sense of urgency. This seems basic, but it’s very easy to forget a call-to-action (CTA) in your pitch. You don’t just want the journalist to consider it. Get the idea across that this pitch is on a time-sensitive event or issue. It’s important for her to consider it now.

7. You waited too long to follow up. This trips pitchers often. Don’t wait weeks to follow up. Send your pitch; wait a few days to re-pitch; be sure to add value with each contact. Warning: If you wait too long, your pitch will be forgotten. You’ll have missed a prime opportunity.

8. You didn’t follow up. I’ve heard reporters say that if you don’t get a reply, they’re not interested and there’s no need to follow up. My experience has been quite different. Journalists are busy. Pitches rarely get picked up on the first contact and follow-up is necessary in most cases. If your research has convinced you your idea is a perfect fit, follow up. Be ready to explain WHY.

9. You didn’t allow enough lead-time. It’s November and you have a fabulous New Year’s idea for a national publication. Even better, you see a perfect opportunity in the publication’s editorial calendar. The problem? Lead-time. Particularly when you work with national media, allow four to six months. Check editorial close dates before you pitch. If you pitched without enough lead-time, point out the error in your follow-up email and offer an idea for months later.

10. You pitched like you were selling something. I see this often; it still makes me angry. PR is not advertising. Your pitch must be descriptive, compelling and persuasive, not pushy, self-promotional or obnoxious. Your pitch should be about the reporter and her publication’s needs, not your own.

11. The reporter just isn’t interested in your story . This item is last on my list intentionally. In my experience, if you craft a well-researched, tailored pitch and follow the above steps, you’ll get a reply.

It may not be the reply you hoped for. Often you’ll get a quick reply thanking you for your idea and explaining that it can’t be covered now, but they will keep you in mind. It’s still a no but it’s a reply, which allows you some closure.

A good pitch is a pitch treated as a piece of art created for the journalist you contact. It should inspire an appreciative response, even if she doesn’t cover your story. Pitches like these result in positive, high-quality, mutually beneficial relationships with journalists.

 

Don’t Miss Truckee’s 2014 Historical Haunted Tour

Published by Christina on October 2, 2014, in Charitable Giving, General, Recent Projects, Startups

Thursday, Oct. 16 and Friday, Oct. 17

$40 | Tours every 15 minutes starting at 4:30 p.m. and last approximately one hour and 45 minutes.

The Weekly Magazine, by Nicole Cheslock

During Truckee’s heyday, murders were not uncommon. Though the spirits that still roam the streets are not all suffering souls, there are a few restless phantoms of the night. In years past, they’ve been known to creep up from behind when least expected.

Designed to tap your senses and satiate your desire for fun, Truckee’s Historical Haunted Tour is a fundraiser for Trails & Vistas, a nonprofit organization that sponsors fieldtrips for third grade students and produces an annual September art hike that incorporates music, art and dance.

The action begins at Moody’s
If you’re lucky enough to score tickets for this adults-only event that usually sells out, you are in for a treat with captivating skits inspired by legends of yore at seven featured haunts that are all within walking distance of Moody’s Bistro, Bar and Beats.

Saddle up to the bar at Moody’s and keep your eyes wide open for the Lady in Red. Deceased at the hands of her husband, she frequents the bar every now and then and you just might catch a glimpse of her.

100214-Haunted_8413

“After a one-year hiatus, this year’s highly anticipated performances will take place in new featured haunts including Bluestone Jewelry, LaGalleria and Tahoe Oil and Spice, while returning to previous favorites including BeSpoke, Masonic Lodge 200, The Truckee Hotel and The Railroad Depot,” shares event producer Christina Stoever-Young of Sunshine Tahoe, a business designed to enhance partnerships, strengthen exposure and inspire creativity.

With a creative flair based on, but not necessarily deeply rooted in, fact, characters and historic tales come to life through songs, dances and entertaining dialogue. People from as far away as Connecticut, Florida, Minnesota, Nebraska, South Dakota and Arizona join Nevada and California residents for a rip-roaring good time in Truckee.

“I’ve never thought of Truckee as a historical exclamation point. However, the tour was enlightening, engaging and entertaining,” shared Mary Taitano, a Reno resident. “This quaint little town harbors family histories that would widen even the most unenthused eyes. Who knew Truckee had as sordid a past as the rest of us?”

Expect to weave in and out of historic sites as this year’s theme, guarded by only those who need to know, links the saloons, stories and brothels of yesteryear. Truckee, past and present, is tied to the tracks laid through town so long ago. Some things haven’t changed – rents were outrageous, one saloon paying a rental of $500 a month nearly 100 ago, and for many, money was plentiful.

After all, Truckee attracted those looking for a good time and was known all over the West for a bustling lumber industry, transcontinental railroad, icehouses and red light district.

100214-Haunted_8443

“There would be many years of work for hardworking lumber, ice and railroad workers – who made more than enough cash to enjoy town employing the ladies of the night … It is said you can still hear headboards going ‘Ji-boom, Ji-boom, Ji-boom,’ ” shares one of the guides from the tour’s script.

Though fires swept through buildings, the flames did not keep rowdy folks away. All species of vice flourished back in the day.

The lawlessness gave birth to the “601,” an organization formed to purge undesirables. Members of the 601 would sometimes break prisoners out of jail to bring them to Hooligan Rock where they would threaten the criminals, sometimes even tar and feathering their victims, before pushing them out of town.

What, you wonder, does 601 stand for? Six feet under, zero tolerances and one bullet. Chances are high you will hear their gunshots on Oct. 16 and 17.

100214-Haunted_8063

Drop the kids off
The KidZone Museum is offering a Not So Haunted Night at the Museum from 5:30 to 8:30 p.m. on Oct. 17 offering childcare with pizza, art and activities for ages 3 to 6. The cost is $30 per child and $25 per child for Tour attendees. Additional siblings are $10 each. Kids are encouraged to come in costume. To make a reservation, call (530) 587-5437.

Background
The Historical Haunted Tour began as a three-year experiment by Sunshine Tahoe to celebrate Truckee’s historic gems while raising funds for worthy causes. The event quickly became a sensation, selling out and attracting a waitlist list every year since inception.

“The Tour is a creative fundraising event that celebrates local legends and history with highly entertaining and spooky twists. And, we’ve raised more than $31,000 over the years,” explains Stoever-Young, who attributes the success to the world-class acting talent, generous volunteers and business sponsors.

Moody’s doors are open for business. Join the cast of characters on the nights of the infamous Historical Haunted Tour. I dare you.

For more information or to get your tickets while there’s still time, visit truckeehistorytour.org. Tickets include a complimentary glass of wine from Moody’s and a keepsake and gift certificate to Squeeze In. For a video on the tour, visit vimeo.com/105266757.

 

101.5 Truckee Tahoe Radio / Art Obsessions / Atypical Design / Bespoke / Cabona’s / Cedar House Sport Hotel / Coffeebar Truckee / KidZone Museum / Mobo Law Firm / Moody’s Bistro Bar & Beats / Moonshine Ink / Mountain Home Center / NC Communications / Past Time Club / Riverside Studios / River Street Inn / Sierra Sun / Spin Games / Squeeze In / Sunshine Tahoe / Tahoe TV / The Pour House / The Richardson House / The Truckee Hotel / The Weekly / Trails and Vistas / Truckee Donner Chamber of Commerce / Truckee Barbershop Quartet / Truckee Donner Historical Society / Truckee Masonic Lodge 200 / Truckee Old Jail Museum / Truckee Regulators

 

 

Minority Report Advertising IS Right Around the Corner

Published by Christina on January 2, 2014, in Career Advice, General, Social Media, Startups

This article was drafted in March of 2010, now we’re in January of 2014 and we’re hardly ever using the word advertising anymore – at least in the true sense of its origination. Now we use keywords such as social media and sponsored media. Speaking of, the keyword machine has exploded and I suspect is now close to self imploding.  I will share more on that tomorrow.  Now, please take a trip down memory lane with me today, as we look back, it’s important to also look forward. I’ll see you back @ sunshinetahoe.com tomorrow (Friday) and give you a little more food for thought.

March 2011 -During a recent visit to Tokyo, the first phrase echoed by my son in a far away land was, “Wow, there’s so much technology.”  This is coming from a young man who spends most of his school day working from a laptop and is consumed with a variety of technical mediums that include Nintendo, iTouch and Wii.

I must admit, he’s right. LED screens are everywhere, selling products and promoting restaurants. Even the local museums display dark booths that once held cashiers, only to be replaced by computer kiosks.  The technology is so vast that you need a user’s manual to navigate the toilet (no joke).

Now, according to a recent CNN Japan story, “Ads that Watch You” advertising is on the move – once again.  Imagine stopping to take a look at an advertisement, all the while the advertisement is looking at you.  The following is from a CNN Japan transcript:

“Here is how this works. When you walk up to the ad, a camera captures your image. The computer figures out if you are a man or a woman and your age. Meanwhile, an age and gender-specific ad rolls. This shows that I’m in my 30s and I like seasonal pasta. The computer then determines how interested you are, how long you will stay. That data is then recorded for the company. NEC engineer Junko Amagai says the facial recognition technology is accurate to within 10 years of your actual age, and the next-gen system they are testing out is even more age accurate.”  CNN Business 360

It sounds as though we can expect testing to begin in the United States this spring. As a marketer, I suspect this new technology will continue to reinvent modern media. As an individual, I can only hope Christian Dior will not ‘guess’ my age to be older. Hopefully the techie’s behind the beta’s will remember the old saying, “You never get a second chance to make a first impression.”

 

PRSSA Conference Recap

Published by Christina on November 6, 2013, in Startups

It’s hard to believe the PRSSA conference is over. Months of planning, preparations, fundraisers and anticipation occurred for those fabulous 5 days. It took me a few days after returning home to process everything I learned, everyone I met and the great impression the Nevada chapter left. There were so many great speakers and information packed in such a short time frame.

Some of the accomplished speakers at the conference were Mary Henige from General Motors, Christopher Brown from Stanford Children’s Hospital, Brian Solis from Altimeter Group, and Rae Bazzarre and Katherine McLane from Livestrong’s crisis communication team. Now you see why I needed a few days to fully comprehend everything?

One important thing I am taking away from this conference is the networking and relationships I’ve established. They’re professional and dependable relationships that have the possibilities of benefiting both parties and the organizations involved. I think networking and building trustworthy relationships is even more important in non-profit PR. These relationships can open doors to new connections, sponsors, and resources for non-profits. Mutually beneficial relationships can help a non-profit reach and exceed a set goal.

The conference also gave me a clear picture of where my skills learned in school can apply and helped me see different ways I can use them. I left the conference with a clear picture of the PR world, what it entails and what the options are with it., and I’m sure PR is the right choice for me!

Written by: Maura Connor

PRSSA National Conference – Talking About Passion

Published by Christina on October 28, 2013, in Startups

This year, the PRSSA National Convention was held in Philadelphia, so my chapter and I set out to the city of brotherly love. The conference has had so many sessions and speakers where I leave with great advice. Geno Church from Brains on Fire in Greensville, SC was one of those sessions, his advice was applicable for the world of marketing and public relations, but I feel it’s specifically applicable for the non-profit realm.

At Brains on Fire, Geno is the Word-of-Mouth Inspiration Officer. The Passion conversations explains how to get people to fall madly in love with what you do. Being passionate about your work plays a huge role in your success, how your employers, peers, and clients see you. Focus on why you’re doing this work, what you can create from your work, and spread your passion to other people. It’s human nature to share what we believe can help and benefit others, which is what non-profits strive for. Part of being passionate about your work is getting to know your employers, clients and employees. By getting to know who you’re working with, it makes the passion mutual so everyone can collaborate more strongly for an amazing end result.

As a marketing or public relations professional, credibility is essential for success, being passionate about your work will establish and improve your credibility. It helps assure your client that you will be passionate about their passion and complete the task to the best of your ability. After hearing Geno speak, I view passion in the non-profit world as a culture. People who work in non-profits need an environment they can thrive in, if this culture is based on passion, it will inspire and motivate those involved to exceed the set goal. After the beneficial sessions I’ve attended already, I’m looking forward to the sessions ahead and to see how it all wraps up!

Written by: Maura Connor

Sunshine’s New Addition

Published by Christina on October 23, 2013, in Startups

Hey everyone, my name is Maura Connor and I am the newest addition to Sunshine Tahoe. I have the wonderful opportunity of working with Christina until December. I’m excited to gain experience in the marketing and public relations fields and am even more excited to do so in the non-profit realm.

Being the new girl and all, I thought I could give a little background about myself. I am a senior at UNR and am graduating in December. I will graduate with a journalism degree with an emphasis in broadcast and public relations and a communications minor.  I am also involved with Nevada’s chapter of the Public Relations Student Society of America. I’ve been a member since 2012 and am currently serving as the vice president of fundraising. I will be at the PRSSA national convention so keep an eye out for some blog posts from me while I’m there!

I also work at Reno Media Group/Americom Broadcasting. I am a production, sales and promotions assistant.I moved to Reno in 2009 to attend UNR from Las Vegas. That’s right, I’m a Southern Nevada transplant and proud of it, Go Wolf Pack! When I am not working or in school I enjoy catching up with friends and family, swimming or snowboarding depending on the weather, and spending as much time as possible with my dog Henry who I absolutely adore.

Written by: Maura Connor

What will you do for your Country?

Published by Christina on October 7, 2013, in Career Advice, Charitable Giving, General, Startups

My father never misses an opportunity to remind me of how truly fortunate I am to be an American. Now that I am a mother, I always remind my son. Yes, I fly my flag out front of our home, cheer on our stars and stripes and proudly carry my American passport.

This past week I visited a country where the people would do ANYTHING to enjoy the lifestyle we are able to lead as Americans. Once my fear of men with machine guns, sniffing dogs and people living in sheer horrific poverty subsided, all I wanted to do was help. Yes, help. If you’re reading this, you are someone I adore, respect, admire and appreciate and know you’ll want to help too.

As we continue to watch and wait for what might happen with our government, I encourage you to set aside your political frustrations and instead, make a difference. What can you and your family, friends and colleagues do to help this week? Prepare meals for meal kitchens and churches in the community? Donate clothing? Visit an elder to ensure they are warm, fed and clothed? Coordinate assistance in healthcare? Make donations to local programs to help our homeless? Go see a vet at the VA and lend an ear to someone who bravely put their life on the line for our stars and stripes.

Yes, we are the land of the free. Now, let’s show this world that we are truly the home of the brave.

I suspect you might recognize a few of these lyrics…

Sunset, Truckee California

“Oh, say can you see by the dawn’s early light
What so proudly we hailed at the twilight’s last gleaming?
Whose broad stripes and bright stars thru the perilous fight,
O’er the ramparts we watched were so gallantly streaming?
And the rocket’s red glare, the bombs bursting in air,
Gave proof through the night that our flag was still there.
Oh, say does that star-spangled banner yet wave
O’er the land of the free and the home of the brave…”

I’m sharing this message with incredible pride and great faith, as I know we are all here to step-up and lead. If you are feeling unsure as to “how” to help, pick up any history book, as my father always says, “The one certainty about history is that it always repeats itself.”

 

Edited by: Maura Connor

PUT YOUR LOVE OF DRAMA TO THE TEST

Published by Christina on March 19, 2013, in Recent Projects, Startups

Call for Actors

Seeking submissions for Actors for the Historical Haunted Tour of Truckee, October 17 & 18, 2013

Actors and other performing artists are invited to submit ideas and work samples for the Historical Haunted Tour of Truckee, Califonia. We need your talent to showcase Truckee’s Wild West Historical Haunts!

Nurse welcoming group to the basement of Truckee's First Hospital

This adult only fundraiser is one of our town’s most talked about events – Truckee’s Historical Haunted Tour on Thursday, October 17 and Friday, October 18, 2013!

Sold out for the last four years in a row, the walking tour skillfully combines historical insights and haunted tales with short skits or songs of 5 minutes long. Along the way, guests learn about the history of the building, spooky tales or tantalizing scandals. Historical research will be given to the site actors to write a short script in late June.

Submission Details *Actors need to be over 21 years old.

Submission deadline is April 15, 2013.

Inquires should be directed to:

Maria Jones, Board of Director for Trails & Vistas

Maria Jones email: maria@trailsandvistas.org

or phone: (530) 448-3056

About Trails and Vistas

All event proceeds of the Historical Haunted Tour will support Trails and Vistas, a not-for-profit providing 10-years of art, music and awareness of land preservation to the region through its nationally renowned Annual Art Hike, and art in nature field trips for local third grade students.

Trails and Vistas is a 501(c) (3) organization that combines walking in nature with artistic expression in the majestic Sierra Nevada. The organization’s mission is to create art experiences in nature that inspire awareness and land stewardship. Each of the 23 hiking groups in the annual September art-hike is guided by a Trail Leader, and historically, the art-hike sells out by mid-August. To learn more about Trails and Vistas, visit www.trailsandvistas.org or email info@trailsandvistas.org for more information.

 

Let’s Get Real

Published by Christina on January 9, 2013, in Career Advice, General, Social Media, Startups

Four years ago, while walking with a spring in my step after an incredibly informative conference day at AdTech, I stopped at Banana Republic. At that very moment, my phone rang… I was thrilled to see a familiar name behind the ring and then it hit me like a baseball bat – shopping at Banana Republic was no longer going to be a part of my individual freedom. I was about to be swallowed by their future advertising. Suddenly I felt less free and, to be honest, a little paranoid.

The phone I was carrying allowed me to stay in touch with my family and business in a moment’s notice. It gave me directions to just about anywhere in the world and if I had the right model, allowed me to spend ample time shopping on the internet.

What I had just learned was this device was going to be a big part of my future marketing campaigns. Yes, if I was at Starbucks Coffee they would send me a text when I walked in the door offering me a discount on my favorite latte. When I visited Banana Republic I would receive a message letting me know the style of shirt I purchased last spring was available in new spring colors and in “my” size.

My senses were overloaded as I struggled to grasp this next phase in social media, and I immediately wanted to know how I could implement these tools into future programming. Four years forward and we now reference the quickly developing tactic as Real-Time Marketing.

I’d like to share a story of a few examples of this trending tactic in the world of social marketing. As you read the examples, I encourage you to read between the lines. Are any of these tactics one you can incorporate into your programming? Would it behoove you to re-adjust your strategy by doing so? Do you have an upcoming event that would allow you to test a real-time marketing strategy?  How are you measuring your current social media efforts?

This is a guest contribution by Rebecca Lieb, an analyst at Altimeter Group who covers digital advertising and media, an area that encompasses brands, publishers, agencies, and technology vendors. You can follow her on Twitter @lieblink.

How Real Companies Are Leveraging the Power of Real-Time Marketing

That’s all well and good, but in the real world, how are marketers working in real time? There are lots of examples from brands you probably recognize, and most break into one of two buckets: event driven, and customer driven. The former category is what this post will focus on. Event driven real-time marketing embraces public events — think a major sporting event, the Oscars, or Fashion Week. Brand events like trade shows or product launches fall into this category, too. You can even count breaking news in this bucket. Let’s review seven examples of real brands going real-time with their marketing to spark your creativity.

Pepsi During Fashion Week 2011

Pepsi launched their Diet Pepsi skinny during Fashion Week 2011. Rather than advertise, the product was integrated into the event. Pepsi hired a journalist with full press credentials to the event. When she published, Pepsi amplified the content on social channels and also used Twitter and Foursquare to flag notable events. Brand positioning: “get the skinny” on fashion and pop culture.

Pizza Hut & Foursquare Team Up During the Super Bowl

People who checked in to the game unlocked a ‘Super Swarm Sunday’ badge with an offer: “spend $10, get $5 off” at Pizza Hut when paying with American Express. As of 6:20pm EST, 175,365 people had checked in (the number was growing by 1,000 per minute). By the time the badge expired, 303,445 people had checked in.

Oxygen Network Pilots OxygenLive

With over 2 million viewers per episode, “Bad Girls Club” is the Oxygen Network’s top show. Early in its fourth season, the network piloted “OxygenLive” on the East Coast. The show, a “social viewing party” with talent from the show, pulled comments and conversations from social networks into a hub. Ratings for adults 18-49 were up 92% from the previous season in the East, while in the West, where “OxygenLive” didn’t air, ratings rose a mere 14%.

Walgreens’ SoLoMo Foursquare Program

Customer driven real-time marketing tends to be customer service focused. In fact, new research from The Social Habit finds consumers reaching out to companies on social channels expect a response within 60 minutes. That’s why it’s freat that Walgreens’ SoLoMo (social, local, mobile) Foursquare program reaches in-store shoppers. Consumers who check in at a Walgreens location on Foursquare instantly receive a coupon for a special offer. Even more innovative: the coupon can be scanned directly from the phone.

Pretzel Crisps’ “Social Sampling” Program

This real-time program monitors Twitter conversations to identify customers who are “in need of a snack.” @PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. Pretzel Crisps has garnered over 4.2 million earned media impressions since the launch of the program in July 2010, has delivered some 3,600 free samples to consumers, and the company has seen sales increase up to 87 percent over the previous year.

@ChicagoCabbie Generates Repeat Business With Real-Time

The man managing #ChicagoCabbie proves you don’t have to be a big brand to get a big bang out of real-time marketing. The Twitter handle belongs to cabbie Rashid Temuri, who gets 90-95% of his repeat business through social media channels, primarily Twitter. Customers can follow him and check his location on Google Latitude or Find My Friends. When they need a cab, they know if he’s nearby and can tweet for a ride. Bonus: free WiFi in his cab!

EuroControl Oversees European Air Safety

During the Icelandic volcanic eruption in 2010 that grounded all flights in the region, their homepage featured updated maps of the volcanic ash movement, explaining the implications. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers. They consistently used Twitter hashtags #euva and #ashtag to inform customers. After introducing the hashtags, customers themselves started sharing stories and tips with them.

Getting Real About Implementing Real-Time Marketing

Larger organizations dedicate significant resources to real-time marketing. Applebee’s has 7,000 employees in 1,000 locations handling real-time at a local and community level. Dell and Gatorade have vast listening centers equipped with sophisticated listening technology to measure brand sentiment. But all real-time strategies, large or small, begin with listening and learning — long before talking or doing. Measuring conversations and sentiment is the first step in determining how real-time programs will develop. You can start with free monitoring tools, or invest in one of the many paid social media monitoring technologies.

The highest cost of real-time marketing can be the team that makes it happen. After all, always-on means 24/7 staffing. Arm teams with the necessary tools, and train them to respond in accordance with social media policies and in the brand’s voice. Most importantly, empower them to work in an agile environment, free of the chain-of-approval strictures that are completely antithetical to real-time marketing.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33696/7-Inspiring-Examples-of-Real-Time-Marketing-in-Action.aspx#ixzz2HWu2tfWt

My head is spinning and I’m excited about the future of our industry. It continues to unravel on a daily basis and I can’t help but think about ways to implement these strategies. As I prepare to head out for a meeting in my car, which is very low on gas, I’m curious – is my car directing me to the nearest gas station?  Or, is it sending me to the nearest gas station paying the car manufacturer to direct me?

It’s definitely getting real…